According to the WorldtrademarkReview.com, (WTR) only 12 of the 28 top public companies the publication tracked apparently purchased the Donuts’ domain protected marks list (DPML) trademark blocking product.
7 New gTLD strings all by Donuts went live yesterday.
.bike, clothing, .guru, .holdings, .plumbing, .singles and .ventures
According to the WTR; Apple, Microsoft, Walmart, Samsung, Google, Vodafone, Wells Fargo, Chase, BMW, HSBC, Bank of America and McDonalds and Lego all bought the DPML and now have their first 7 new gTLD extensions that Donuts released yesterday.
One company Amazon elected to register their brand in all 7 new gTLD extensions rather than use he DPML.
12 world brands tracked by WTR did not buy the DPML and did not register domains in the 7 extensions released by Donuts yesterday; Citi, China Mobile, IBM, General Electric, Coca-Cola, Verizon, AT&T, Shell, Toyota, NTT, Volkswagen, Home Depot, Pepsi, Facebook
Ryan Jenkins says
Is Extortion still legal?
Donuts sales managers don’t know more TOP brands? Fail!!! ^-)
Ryan Jenkins – this is “good will” 🙂 And this is WorkPlaces – for fight with unemployment
Ryan, legal apparently but also encouraged, unquestionably, and repackaged purportedly to “foster innovation” and all that rot. But nobody should expect a bouquet of flowers after they’ve gotten it “in the end”.
Michael Bauser says
What does it say about your product when “top brands” are paying to NOT use it?
It says the top brands think your competition is better. Every brand that uses the DPML is effectively announcing that they’re going to stick with the old standards in domain naming.