Mike did a story the other day about IOT.com and it having a price tag of $2.8 million. The Internet of Things has become a very hot topic over the last couple years, Cisco has also been busy branding the Internet of Everything or IOE. IOE.com is now owned by Cisco although the sale was never made public. The name back in the day was first owned by the International Oceanic Enterprises of Alabama, they were a seafood company doing business as Master Marine. They subsequently let the registration lapse and in 2003 the name had a new registration date and Buy Domains was the registrant. In June of 2007 the domain is now owned by TopNames.com out of Cherry Hill, New Jersey. The domain is then flipped a few months later to Poise Media who held the domain to August of 2013 when the registrant changes to a Layla Winkler. I have done research and don’t believe Ms. Winkler has any real connections to the domaining business, she seems to be a consultant involved in social media and doing online searches for companies needing those services. While under the ownership of Ms. Winkler she changes the name servers to Cisco.com. The whois changed the beginning of this year and the name left ENOM and is now at Mark Monitor with Cisco as the registrant.
So it appears that Cisco went into stealth mode and purchased a name that I believe is very valuable to them. The kind of name that if Mike or Rick owned they might have extrapolated maximum value. Who knows maybe Poise Media did as the sale price has not been published, so I hope they made a big score.
Why is this name so value ? Cisco is putting a lot of marketing and manpower behind the Internet of Everything. They see it generating Trillions with a T!
Some have asked what is the real difference between IOT and IOE ?
Cisco explains below:
Now on Quora Jonathan Brill explained it a little more cynically,
Mostly marketing. Internet of Everything was introduced, mainly by Cisco, because they missed the SEO boat on IoT. Because of their brand and marketing muscle both terms will live on for a while and either converge or fight it out to the death. Both terms are in the middle of a pretty aggressive hype cycle, however, and should be used carefully.
For consumers IoT typically means connecting things that weren’t previously connected, but are way better than they are. This means things like Nest thermostats and smoke alarms, door locks, garage doors, appliances, sprinkler controllers, lights, etc.
For businesses, IoT may mean connecting assets or parts of the supply chain that weren’t previously connected, such as test machines on a manufacturing line, appliances in the field, or adding connected sensors to gather indicators about product environments, etc.
For companies like Cisco, and the telecommunications giants that make up about half of their revenue, IoE means everything from the sensors to the thermostat and all of the various computing devices. In the consumer world IoT assumes connected computing devices, but doesn’t include them. In IoE, proposed by the internet’s plumbing company, it all just looks like nodes.
Information Week quoted a Cisco report with the following:
Put another way, Cisco’s broader vision involves building out the Internet of Everything (IoE). Warrior delivered her remark on Wednesday during an interview with InformationWeek at the company’s annual Editors Conference, where she and other Cisco leaders described IoE’s disruptive potential, which includes increasing global profits by 21%, or $14.4 trillion, over the next decade.