The domain name registrar, 1and1.com just topped 4 Million pre-reservations for new gTLD domain names.
The registrar announced earlier this week that they were accepting pre-registrations for 4 new gTLD’s, .BIKE, .SINGLES, .HOLDINGS and .CLOTHING which are different that pre-reservations.
1and1.com recently announced they have spent over $50 million dollars in television and other marketing of new gTLD domain name pre-reservations.
On October 24th 1and1.com passed the 3.5 Million mark in pre-reservations.
On October 11th 1and1.com passed the 3 million pre-reservation mark.
On September 22nd 1and1.com blew past the 2 million mark in pre-reservations.
So basically in just over a month 1and1.com added 1.5 million pre-reservations.
A pre-reservation does not require the customer to pay anything for the pre-reservation and does not really entitle the customer to much either.
However a pre-registration is different as the customer has to put in their credit card information and will be charged if the domain name is acquired for them by the registrar.