1and1.com which started a multimillion dollar national television advertising campaign which seemed to start around the first NFL games three weeks ago, just crossed the 2,000,000 mark in new gTLD pre-reservations.
Unofficially I tracked some 70,000 pre-registrations today alone.
To their credit and unlike other pre-registration services, 1and1.com is only accepting one pre-registration per new gTLD domain name.
If someone’s selected new gTLD domain name is the person trying to pre-register the domain is so informed and allowed to be put on a waiting list.
This week I got an email from someone who said he represented some clients and their domain properties with the subject line “gtld pre-reservations panic” the same topic was opened up for discussion on Linked in:
“I noticed that 1&1 is offering “pre-reservation” for many of the new GTld’s”
“I tried to grab some geo+professional domains for clients, but many were already “taken”.
“Should I be worried or are there alternatives, as I would think that 1&1 isn’t the only place we can do this, no?”
I’m sure there are lot of people that have gone to 1and1.com only to find that 1st choice for a new gTLD domain is already pre-reserved by someone else adding to the “i missed it” fear.
So back to the email we have a guy who is in the domain trade who is confused and concerned that he is not protecting his clients in the new gTLD space due to the 1and1 commercials.
So what does someone who isn’t in the domain name space think about all these new gTLD’s and what they maybe getting by “pre-reserving a New gTLD domain.
While 1and1.com is dong a great job with an excellent commercial to bring awareness to the new gTLD program, you can see that their site would be confusing to anyone but a very experienced domain industry insiders as to what people maybe getting and will not getting by pre-reserving a domain.
If you just look at the top 20 most pre-registered new gTLD domain extensions on 1and1.com they are:
Of course each one of the top 20 extension has more than one applicant so no one knows at this point what company will be running any of these registries.
Amazon for example who has an application for .APP, which is the 4th largest pre-registered new gTLD, is going to operate it on a closed or highly restricted basis so none of the pre-regisrations could wind up ever being available.
Amazon also has application for other top 20 new gTLD’s including .Buy, .Music, .News; .Mail; .Shop and .Mobile all of which they would offer on a closed or highly restricted basis.
So 7 of the top 20 new gTLD pre-registered by 1and1.com may never be available if Amazon gets them.
One of the two new gTLD applicants for .Church for example will restrict .Church registrations to
• The .church registry registration policies will seek to create a registrant base of churches, congregations, denominations, and ministries, as well as the organizations and entities who provide products or services to them. Registrations will not be restricted on the basis of beliefs; however, all registrants shall agree that they are (a) an organization composed of people with similar religious beliefs (“Churches”), or that they (b) provide products and⁄or services to groups of people with religious beliefs (“Service Providers”). ”
• Registrants may not register geographic names that are reserved as described in Specification 5 of the Registry Agreement or reserved on the .church registry’s Geographic Names Protection List.”
.Inc is one of those extensions that are under GAC advice and heavy pressure from the Secretaries of State of all 50 states not to issue a .Inc domain name to anyone unless they have an actual corporation filed in a state for that exact name.
So you can put all the back orders in you want for Internet.inc but unless you have a corporation in some state with that exact name, there is a high likelihood you will not be able to own that domain.
.Music has a community application in which domains would be allocated in a much different fashion than other applicants to .Music would allocate domains.
Also depending on which applicant wins the rights to a particular registry the cost for each domain registration will vary.
Of course those pre-registering the domains have no idea of how much the domains they are pre-registering will cost, whether its will be close to the $10 price for a .com registration or close to the $100 cost of a .XXX registration.
Also not discussed on 1and1.com site, is the fact that the best domains for most registries will be reserved by the registries and will not be available for registration whether you have a pre-registration on a domain or not.
All pre-registrations are subject to being taken earlier in the process in the Sunrise period or Landrush period or even earlier in a founders or pioneer program.
If you have a pre-registration on a domain claimed and awarded in Founders/Pioneer Program or during Sunrise or Landrush than you’re not going to get the domain no matter how many pre-registrations you have on it.
At the end of the day there are lots of domain registrars, so even if you have a pre-reservation on a domain name at 1and1 that is not operated by a registry on a closed or restricted basis, and is not reserved by the registry, not taken in Sunrise, not taken in Landrush you still will be certainly competing with hundreds if not thousands of other registrars that will be putting in all their pre-registrations at the opening of general availability of each registry which will be filled on a first come first serve basis.