According to MAGNAGLOBAL, a media forecasting company, global online advertising will rise by 12.4% during 2010, to $61.0 billion dollars.
In 2010, Paid Search will account for $29.8 billion of that $61 Billion, up by 16.5% over 2009.
MAGNAGLOBAL says over the next five years, online advertising is expected to by an average rate of 11.0% through 2015.
So by 2015 online advertising will account for $103 billion dollars a year in sales.
Latin America is expected to be the fastest growing region, with 13.3% growth over the next five years.
You can read the full report here.
Another media research company, eMarketer reported this week that it estimates the Internet will account for 15.1% of total media spending this year , with Search remain by far the biggest single category at $12.4 billion, or nearly half of overall online ad dollars.
eMarketer also predicted that online advertising will account for 20% of all ad dollars by 2014.
Now if we can only get our PPC revenue to reflect this it would be great.
The PPC industry has become stagnant.
The public has seen all the Tired parked pages they want to see.
The next logical step is Full Blown, Robust, Parked Websites.
…Sites that offer the user the same “experience” as any other site.
…Sites that use a Wide Variety of monetization options.
That means getting beyond reliance on Google and Yahoo for all the money.
Old media is dying. In part, because they refused to evolve.
Parking seems to be headed down that same path.
There are some companies that are trying to make the transition to the New Media style of parking. But, it is not going to be easy. And, it may turn out to be too big a task to accomplish.
But, at least a few can say they tried:
smartname.com
devhub.com
That’s not much of a list. Let’s hope it gets longer soon!
I think probably every company that has ever advertised in other venues have internet marketing as their # 1 planned ad expenditure. I no longer subscribe to newspapers and have not opened a yellow pages book in years.
To reach consumers in the home, it’s all about internet and TV (which are on an inevitable collision course by the way) and pure internet will win that battle.
If consumers are out and about, then billboards are still quite relevant as well as venue advertising like sports stadiums. And all of it ties back to the internet anyway. Typically, a billboard has the web address listed as the source of more detailed info on the product/service being promoted.
I would like to see a year-by-year breakdown of internet ad spending within these industries: travel, insurance, mortgage & loan, real estate, dating, shopping, and professional services like legal and accounting.
Chances are each one of these have substantial incremental spending on the net since year 1999 and beyond.
Just because online advertising is increasing does not mean we are going to see it.
The PPC side of the online advertising is considered secondary.
And, with the lack of transparancy we will never know if we are receiving our fair share.
Most of the advertising will be handled thru the advertised position on the search pages. And, Banners placed by G (and others) on targeted, high traffic and specialized websites.
Plus, we will continue to see operations like Demand Media taking more and more of our potential revenue.
We need to get away from ppc but I’m also one of the major procrastinators.
The ppc industry is not talking about it. However, I’m sure their revenue is dropping every month. I doubt we will ever see the heyday of 2006-2007.
I hear you Mike…..I have a domain that used to make $250 a day, $150 a day in the recessions, and now in the last week it was cut 50% to about $75 a day.
This domain is as good as Diamonds.com and I regged it in 1994.
What the f*ck gives? We are getting fleeced. I’m going to yank it from the mothers and sell ads on it myselft and they won’t get a damn penny anymore. In fact I’ll take some the advertising funds away from them.
Wait till I yank all my domains from them. We’ll see how they feel then.
This is a Yahoo feed btw.
“global online advertising will rise by 12.4% during 2010, to $61.0 billion dollars.”
Yea- all I want is my share of just 000.1% of it.
I would like to see a year-by-year breakdown of internet ad spending within these industries: travel, insurance, mortgage & loan, real estate, dating, shopping, and professional services like legal and accounting.
Me too