The owner and CEO of Job.com, Brian Alden, was interviewed by Fredericksburg.com, and a couple of very interesting items came to light.
For one the owner says that 50% of the 8 million monthly visitors come to the site simply by them typing the domain into the browser.
Good old direct navigation which the search engines want us to believe is all but dead.
“About half of the site’s roughly 8 million unique visitors a month come on their own, without being directed from a referring site such as Google or Bing. That speaks in part to the intuitive domain name.”
Of course the company actively markets it site, which in turn translates into all that traffic.
The other interesting tidbit from the interview was:
“Mr. Alden bought the domain name job.com in 2001 from a person who had paid $500 for it.”
However, the purchase price was not discussed in the article.