Despite the bad economy, U.S. Internet advertising revenue rose in the third quarter, according to an report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.
The report released thurday said that online advertising revenue totaled almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.
About 10 percent of all money spent on advertising in 2008 is going toward online ads, according to U.K.-based advertising company ZenithOptimedia.
Because of the economic climate, David Silverman, a partner at PricewaterhouseCoopers, said the third-quarter growth is “nice to see.”
“I think given the economic environment, seeing any increase in any economic activity would be a bit of surprise, but speaks maybe to the strength of interactive advertising,” he said.
Silverman thinks advertisers will keep spending on online ads, especially in an economic downturn, because they are often paying for ads based on performance.
“They actually see they’re getting a result for their dollars spent,” he said.
For the first nine months of the year, online advertising revenue totaled $17.3 billion. This compares with $15.2 billion in the same period last year.
Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
“Internet Ad Revenue Continues To Rise”
Sorry to say, I don’t see it in my ppc revenue.
Are the advertisers opting out of the ppc category?
Or, is G & Y using the excuse of “quality” (domain scoring) when they payout on the results on click-thru?
Great post – that is the way.
Ricardo if you want to make great money you should register a domain name relevant to the location / State / City you live in and contact those businesses to advertise (link their websites if they have one) on your website and then charge them a weekly / monthly fee.
There are many Business people out there that do not know how to market their business at all – go and contact those people – Make YOUR mark in Life
My husband’s web development company has seen a nice steady increase in revenue as well. Many companies are seeing traditional media throw in the towel and moving online, and Joe’s client’s are realizing they can bypass the expensive middleman and directly target their market themselves.
Ever since I created 100+ mini sites and out from parking, my revenue has gone up and more visibility for all the sites.
Best of all, getting lots of offers to sell.
No complaining here.
I just hand regged DudleyEngland.Com should I park or develop and find advertisers.Dudley England has a population of over 200,000 9 miles west of Birmingham.
LOL @ Maze — here is what you should do…
Delete it… if godaddy has that option 😉
Nobody searches for “dudley england”
you should of registered if anything, dudleywest midlands.com which is the proper location of that city and area and what more specifically the visitors search for… approx 15,000 times per month in the UK.
do a bit more research next time before you buy.
you are welcome!
Mike
http://www.wannadevelop.com/
Mike@WannaDevelop:
Go easy on Maze – DudleyEngland.com is not worthless for the simple reason that Dudley.com is currrently undeveloped.
Furthermore, West Midlands is the county in which Dudley is located. No one I know in the Geo business would ever combine a city with a county name in the US or anywhere else.
City & country dotComs do generate revenue if you build the content. The guys who own ParmaItaly.com do extremely well – and a large reason is that Parma.com has nothing to do with the city.
PS: I want to add that my advice is for dotCom only. With a CCtld it may be more popular to combine a city with a county or province in the domain name.
David, actually you are right.. I did some quick research and based my results on some broad #s which weren’t 100% authoritative
There are people searching for “Dudley England” and it may actually work out… But why do you want to develop that domain when DudleyWestMidlands.com may get 5x more traffic?
Best advice would be to develop both! 🙂
Worth the reg fee… without a doubt.