According to the Washington Post, Barack Obama raised half a billion dollars online.
3 million donors made a total of 6.5 million donations online adding up to more than $500 million.
Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.
Here are some more specific figures from the Post:
- Obama’s e-mail list contains upwards of 13 million addresses.
- Over the course of the campaign, aides sent more than 7,000 different message
- On MyBarackObama.com, or MyBO, Obama’s own socnet, 2 million profiles were created. In addition, 200,000 offline events were planned, about 400,000 blog posts were written and more than 35,000 volunteer groups were created.
- Obama has 5 million supporters in other socnets. He maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace and Facebook. More than 5.4 million users clicked on an “I Voted” button to let their Facebook friends know that they made it to the polls.
No doubt this campained change how all future campains will use the internet and the number and power of the internet continue to amaze.