The credit card company Discover Financial Services, Inc.
filed a UDRP on the domain names DiscoverCards.com and DiscoverCredit.com.
Discover uses two main domain names to access it services and promote its credit cards Discover and its Discover It.
They own the domain name Discover.com, as well as the domain DiscoverCard.com
Discover is paying Google on a Pay Per Click basis to be on top of the term “Discover” and “Discover Card” and the site that is being advertised is DiscoverCard.com
It’s almost incomprehensible that the domain name DiscoverCards.com was registered in 2002 and the UDRP was just filed in July 2014.
That’s 12 years.
According to Screenshots.com the domain has been parked since at least 2004.
The domain has been owned under privacy at Fabulous since at least 2009.
Needless to say the domain must have gotten a ton of traffic over the years on very high paying terms, credit and credit cards.
I would guess someone made a lot of money off of this domain.
The question is how in the world would it take this company 12 years to file a UDRP on a bang on domain name DiscoverCards.com, correctly spelled and the plural of the site they are spending probably a lot of money advertising on Google.
It’s pretty amazing when so many trademark holders have been at ICANN for 5 + years worrying about what happens if someone registers a new gTLD like DiscoverCards.CEO, while allowing bang on domains like this one to exist without challenge for so many years
Discover Financial Services, Inc. is no stranger to UDRP’s, they have filed 20 over the years on over 100 domain names, including many typo’s.
They filed a UDRP last year on the domain names: