The domain etang.com sold yesterday for $35,603 on NameJet.com to the bidder name "kevenkou".  In all there were 129 bidders in the auction. etang translates into "lakes" in french. Here are some other notable sales over the last few days at NameJet.com: internetoffice.com                  $8,099 autowax.com                           $5,044 jjt.com                                       … [Read more...]

We all know that Google (Yahoo as well) has allowed competitors to buy keywords of competitors trademarked terms to advertise there products. According to Business Week, Google  starting June 4, will allow advertisers in about 200 countries to purchase rival trademarks as keywords to trigger display of "sponsored search" ads on Google. Honda, for instance, could bid to have one of its ads … [Read more...]

The Justice Department's top antitrust official announced Monday a return to a more aggressive approach to dealing with dominant companies that use their position to squelch competition. Christine Varney, head of the agency's antitrust division, announced the withdrawal of a Bush administration policy report and said the department "will be aggressively pursuing" companies that abuse their … [Read more...]

Forrester Research, a media research firm,  predicts that interactive marketing spending will hit $25.6 billion this year,  up 11% from $23.1 billion in 2008, as advertisers shift money from traditional media to digital. That total, which includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly $55 billion by 2014. A recent Forrester survey … [Read more...]

Google is holding a live webcast of what it is calling a "Searchology" press event to be held at its Mountain View, Calif. headquarter, tommorow,  tuesday, May 12th, at 10:00am – 11:30am PDT. Google will be offering "an insider's perspective on Search including recent search innovations. Speakers will include VP of Search Engineering, Udi Manber, and VP of Search Products … [Read more...]

Google plans to promote its Chrome Internet browser with a television commercial that will begin airing on at least one U.S. network this weekend, making it the search company's first national TV ad campaign. Google, TV as say Chrome is  "new way to get online,". The TV spot is part of a wider ad campaign that includes video ads on various Web sites, including the New York Times. A Google … [Read more...]

According to the research firm hitwise, Google's share of U.S. Internet hit 72.7%, in April. Yahoo was at 16.3%, Microsoft's  MSN was at 5.7% and Ask.com had  4%. A  year earlier, Google accounted for 67.9% of all U.S. searches. Yahoo, MSN and Ask were 20%, 9% and 5%, respectively, from last year. Hitwise said Thursday that search engines continue to be the primary way Internet users … [Read more...]