According to the research firm hitwise, Google’s share of U.S. Internet hit 72.7%, in April.
Yahoo was at 16.3%, Microsoft’s MSN was at 5.7% and Ask.com had 4%.
A year earlier, Google accounted for 67.9% of all U.S. searches. Yahoo, MSN and Ask were 20%, 9% and 5%, respectively, from last year.
Hitwise said Thursday that search engines continue to be the primary way Internet users navigate to industry categories. Comparing April numbers with a year earlier, business and finance, sports, online video and social-networking categories again showed double-digit increases in their share of traffic coming directly from search engines.
In addition, the Hitwise survey shows the length of search queries has increased in the past year. Specifically, searches of five to more than eight words in length increased 7% from last year.