Guest Blogging Is Pretty Much Done Matt Cutts, head of web spam at Google made a post today on his personal blog concerning guest blogging. Matt basically said that if you are guest blogging for links, just stop it. From the article: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more … [Read more...]
Search Marketers Playing A Virtual Game of Ping Pong
MediaPost took at look at how cost per click rates seem to be bouncing up and down. Depending on which search engine clients advertised on, resulted in very different pricing and pricing trends. From the article: Marketers in the Americas supported by Covario spent 9% more in Q4 2013 on campaigns, and 17% sequentially. Global CPC prices rose 10% compared with the year-ago quarter, but fell … [Read more...]
Bing: It’s a myth that keyword rich domains improve search engine ranking
Search Engine Journal is out with a piece about the myth of keyword rich domains and their correlation to improving search engine rankings. From the article: Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog. This came about after Forrester attended … [Read more...]
Search Engine Watch: 4 Local Search Tactics That Will Matter More in 2014
In an article published by Adam Dorfman on Search Engine Watch, he took a look at 4 factors that should play bigger in Local SEO for 2014. Number one on the list was Improving Brand/Domain Authority. Domain Authority is a big factor over at Moz who defines it, "Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings. Use Domain Authority when … [Read more...]
Voice Search May Lower Cost Per Click
People have talked about voice search for a long time, many use it on their mobile phone to dictate their query using voice instead of typing. Laurie Sullivan wrote a piece a couple hours ago that could have an effect on people who park domains and generate income from websites that monetize through Google Adsense. The longer phrases spoken in voice search queries create a much closer match. … [Read more...]
SEOroundtable.com Has Google Boosted EMD In its Algorithm?
An interesting post in seroundtable.com, yesterday say there is a bunch of chatter that Google may have adjusted their algorithm to give more credit to Exact Match Domains (EMD's) especially Geo domains. "Google EMDOver a year ago, Google introduced an algorithm to reduce the amount of exact match domains from showing up when those EMDs are not as useful as other sites. "Some at … [Read more...]
Google: Improving Ad Rank to Show More Relevant Ad Extensions & Formats
Google posted on its blog post, "we're announcing improvements in the AdWords auction that let us more consistently show more relevant ad extensions and formats." Ad Rank improvements Our system for ordering ads on search results pages uses a calculation called Ad Rank. Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Rank will … [Read more...]