Daniel Newman wrote a piece on Millenial CEO that took a look at Watson, the super computer from IBM. Newman explores the possibility if Watson could change the search landscape. Just Google…
Category: Search/SEO
Lush Cosmetics Wins Trademark Battle With Amazon
Lush Cosmetics has won its high-profile trademark battle with Amazon, with the High Court ruling against the retail giant’s use of the word ‘lush’ in its search marketing. Insider Media covered the…
Domaining for Links
Peter van der Graaf wrote an article today on Search Engine Watch that deals with domaining for links. Van der Graaf writes that even though this is old school it is still…
Who Won The Super Bowl Of Search ?
Vanessa Fox wrote piece on MarketingLand.com that took a look at the Super Bowl of Search. In the article she started out with how long they have been covering the Super Bowl…
Who Does Search Arbitrage Benefit ?
Dan Monarko of Flying Cork Media took a look at the practice of search arbitrage, who it benefits and what they do to protect their clients. Search Arbitrage is the practice of…
Harvard Business School Study: Display Ads Drive Search Clicks After Two Weeks
Greg Sterling wrote an article on Search Engine Land today that related to a study showing display ads drive search clicks with a delayed effect. The study was conducted by Harvard and…
Did Expedia Get Caught Trying to Buy Its Way To The Top of Google ?
Search Engine Land wrote a piece yesterday on the travel website Expedia losing 25 % of their search visibility in Google. The possible reason is for unnatural links. From the article: Expedia.com’s…