Lush Cosmetics has won its high-profile trademark battle with Amazon, with the High Court ruling against the retail giant's use of the word 'lush' in its search marketing. Insider Media covered the story, The cosmetics business, which is headquartered in Poole, took legal action against Amazon.co.uk and Amazon EU after complaining that the retailer was infringing its trademark. Lush does … [Read more...]
Domaining for Links
Peter van der Graaf wrote an article today on Search Engine Watch that deals with domaining for links. Van der Graaf writes that even though this is old school it is still a method that works for acquiring link value. From the article: What Domains Do You Buy? Domains with link value become available once the current owner has little use for it anymore. This happens in various occasions, … [Read more...]
Who Won The Super Bowl Of Search ?
Vanessa Fox wrote piece on MarketingLand.com that took a look at the Super Bowl of Search. In the article she started out with how long they have been covering the Super Bowl ads and their correlation to search. "It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching." From the article: So what can we … [Read more...]
Who Does Search Arbitrage Benefit ?
Dan Monarko of Flying Cork Media took a look at the practice of search arbitrage, who it benefits and what they do to protect their clients. Search Arbitrage is the practice of purchasing a keyword on one search engine (i.e. Google) while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same or similar more expensive term and profiting from the price … [Read more...]
Harvard Business School Study: Display Ads Drive Search Clicks After Two Weeks
Greg Sterling wrote an article on Search Engine Land today that related to a study showing display ads drive search clicks with a delayed effect. The study was conducted by Harvard and Ozyegin University researchers. Ozyegin is located in Turkey. From the article: The conclusions and insights are useful, however, and can be boiled down to the following: Display advertising does indeed … [Read more...]
Did Expedia Get Caught Trying to Buy Its Way To The Top of Google ?
Search Engine Land wrote a piece yesterday on the travel website Expedia losing 25 % of their search visibility in Google. The possible reason is for unnatural links. From the article: Expedia.com’s Google Traffic Decline: Patrick Altoft noticed a drop in Expedia’s traffic today and posted about it on Twitter. If you look at their decline today, it looks like Google has penalized Expedia in … [Read more...]
Matt Cutts on Guest Blogging, You Should Probably Stop
Guest Blogging Is Pretty Much Done Matt Cutts, head of web spam at Google made a post today on his personal blog concerning guest blogging. Matt basically said that if you are guest blogging for links, just stop it. From the article: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more … [Read more...]