Laurie Sullivan wrote on MediaPost that only 1% of search advertisers drive 82% of clicks. If you believe the results of a recent study examining Google AdWords clicks, it may seem that most marketers still don't know how to run a successful paid-search campaign. While many think they do, only the top 1% of search advertisers in the categories of Retail, Hotels & Resorts, and Computer … [Read more...]
Matt Cutts Talks About a Softer Panda and a Boost for Sites Using SSL
Matt Cutts had a few things to say at SMX West regarding potential future moves at Google. Barry Schwartz at Search Engine Roundtable wrote that Cutts would like to give a boost to sites using SSL. At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014. At the end of the … [Read more...]
Google Scrapping Banner Ad Experiment
Harrison Weber is reporting on Venture Beat and Ginn Marvin is reporting on Marketing Land, that Google is going to scrap its banner ad experiment. Google started showing banner ads last October which sparked many to become upset as Google had long promised not to show banner ads in search results. From the article: VentureBeat can confirm that banner ads for original partner companies, … [Read more...]
Big Changes Coming To Google Search Results
Jayson DeMers wrote a very detailed and well thought out post about Google and coming changes in search. In the article DeMers discusses that search will change to accomodate a more mobile world, that SEO professionals will have to adapt and change as well. All things search must evolve. DeMers goes on to discuss that there will be more color and more information, targeted data to get users … [Read more...]
Google Starting To Show Full Restaurant Menu in Search Results
Another potential risk with very specific niche gtlds is that something can come along and change the game. Something that has nothing to do with domain names can still come along and affect the niche extension. The Apple iPhone and its .com button along with how smartphones easily rendered a website on a phone was a big hit to .mobi. The .menu extension has already been delegated and four … [Read more...]
Moving A Penalized Website To A New Domain May Not Remove Your Google Penalty
Barry Schwartz wrote a piece on Search Engine Roundtable about Google penalties following to a new website. So we know that if you have a penalty on your site and you move your site to a new domain and redirect the URLs to that new domain, the penalty will flow because of the redirects. That is known. What I did not know is that if you took your site and moved it to a new domain but did not … [Read more...]
Could Watson Change Search As We Know It ?
Daniel Newman wrote a piece on Millenial CEO that took a look at Watson, the super computer from IBM. Newman explores the possibility if Watson could change the search landscape. Just Google It…Everyone Else Does Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to … [Read more...]