A story in Mashable today tells the tale that Apple was considering many other domain names for the iPhone, including calling it the Mobi. The article former Apple head of advertising Ken…
Category: Media
HOSTING.com Rebrands By Dropping The .Com
In what I consider to be another head scratcher, Hosting.com has dropped the .com from its brand and re-branded to just HOSTING. According a press release posted on the companies website, “”HOSTING, formally…
Godaddy.com Commercial Is Last On The USA Today’s Ad Meter, But Might Have Won The Night
USA Today published the results of its Super Bowl Ad Meter which tracks which ads that aired during the Super Bowl voters liked the most and disliked the most. On the bottom…
Forbes: “Directed Browsing And The Death Of The URL”
Forbes.com published a story yesterday entitled “Directed Browsing And The Death Of The URL” The story chats about the increase use of social networks, apps and search engines which are increasingly taking…
Marchex Study Rips Mobile Display Ads: They Cost Too Much & Results Are Poor
Marchex (MCHX) release an in-depth study entitled: The Downside of Mobile Display Advertising; How Performance Advertiser Lose Big On Banners” “This study, investigates the effectiveness of mobile display advertising at generating high…
Google Offers New US Advertisers On AdWords Express Free Ads In January Equal To What You Spend In December
According to a blog post by Google issued today, they are offering new customers for its AdWords Express service free advertising in January in the same about you buy in December Here…
Go Daddy Picks Ad Agency To Produce Super Bowl Ad: 1st Time Since 2005
“For the first time since its controversial 2005 debut, Go Daddy is producing its new Super Bowl commercials with the help of an ad agency. Go Daddy officially signed the New York…