The price of a 30 second SuperBowl ad has fallen for only the 2nd time in its history this year. According to TNS Media Intelligence, 30-second commercials during next month’s Super Bowl…
Category: Media
You Know Of A Rags To Riches Domain Story? The TLC Network’s New TV Show Accidental Fortune Is Listening
A new TLC show, Accidental Fortune is looking for a real rags to riches domain name story for its show. According to a producer for the show, they are looking for a…
American Express Does It Again; Launches The “Zinc Card” Without Securing The Domains
Back earlier this year, we told the story how American Express failed to secure the rights to BlackCard.com allowing its main competitor Visa International to grab the domain of one of its…
Will Search Engines Start Paying For Exclusive Rights To Link to Content?
According to The Financial Times, Microsoft is in discussions with major online publishers including News Corp, to pay them to “de-index” their news websites from Google, and allow Bing.com to index them…
A New First: Internet Advertising Exceeds TV Ad Spending in the UK
Talk about a milestone for the Internet. The UK has become the first major economy where advertisers spent more on internet advertising than on television advertising. According to a report by the…
New Study: Mobile Users 1/2 As Likely To Click On A Banner Ad
According to MediaPost, citing a study from Chitika, a Search Targeted Ad company, which analyzed more than 92 million impressions, found mobile Internet users had a click-through rate of 0.48%, while non-mobile…
Rupert Murdock: You’re Going To Pay
Rupert Murdock, whose News Corp, owns everything from Fox Television, to the Wall Street Journal, to the New York Post and media outlets all around the world, took a look at his…