Xbiz.com is reporting that Google has sent out letters to adult content marketers warning that they are greatly limiting their ability to advertise on Google AdWords. Starting later this month they are basically shutting down Adwords advertising for adult sites. “Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, … [Read more...]
Ad Impersonation Is The New Click Fraud
Lori Weiman wrote an interesting piece on Search Engine Land a few hours ago, the article focused on a different type of click fraud. PPC Ad impersonation occurs when an impostor advertiser takes a well known website address, and uses it as the display URL of their own advertisement. From the article: When you first hear about PPC fraud rings, you tend to think of click fraud where an … [Read more...]
Google Looking To Create Satellite Network
Tim Beyers at Motley Fool wrote a piece on Google looking to blanket the entire world with some form of broadband. The company is looking to spend upwards of $3billion to develop and launch Google satellites in orbit. From the article: According to The Wall Street Journal, Google CEO Larry Page is authorizing between $1 billion and $3 billion for developing and launching 180 small Google … [Read more...]
Google Says Keywords In Domain Are Not Needed To Be Successful
Barry Schwartz on SERoundtable.com put up a quick blurb about a comment from Google's John Mueller. Mueller was apparently responding to a Google Webmaster help question on whether the user needed the keyword in their domain. You don't need your keywords in your domain name. Websites without them in there rank just fine. Instead of focusing on that specific keyword, I'd recommend spending the … [Read more...]
eBay: Search Ads Have No Measurable Benefit
eBay study warns search ads have 'no measurable benefit The Guardian did a story on the efficacy of paid search based on a study conducted by eBay From the article: Customers are just as likely to click on natural search results as paid ads, a US study has found, raising questions about the efficacy of the multi-billion dollar search advertising market. The researchers found that most … [Read more...]
Counterfeiters Using Google Adwords is a Big Problem
Randy Pickard made a guest post on Search Engine Land that took a look at all the counterfeiters buying ads on Google that trick consumers into buying knock off goods. The article looked at a few categories, one being prom dresses. From the article: Among the websites buying AdWords sponsored ads for [prom dress] related terms, approximately half of these websites are filled with … [Read more...]
Yahoo Set To Launch Their Answer To You Tube
AdAge did an article on the launch of the Yahoo answer to You Tube. One of the selling points to publishers seems to be a revenue split higher than what Google offers You Tube publishers. Exclusivity will also not be required so content creators can be utilizing both sites. One point of contention centered on content ownership. In contracts presented to creators, Yahoo stipulated that Yahoo would … [Read more...]