AdAge did an article on the launch of the Yahoo answer to You Tube. One of the selling points to publishers seems to be a revenue split higher than what Google offers You Tube publishers. Exclusivity will also not be required so content creators can be utilizing both sites. One point of contention centered on content ownership. In contracts presented to creators, Yahoo stipulated that Yahoo would be given a perpetual license to any videos that were shared to Tumblr. That would effectively transfer a video’s ownership rights to Yahoo.
From the article:
Is there room for another YouTube?
Yahoo is ramping up talks with video producers and plans to premiere a rival to Google’s video service later this summer, according to people briefed on their plans.
Yahoo had intended to unveil the new service at its upfront presentation for advertisers in April, but contract issues have held the project back.
But for video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators.
Like YouTube, creators will be allowed to establish their own channel pages and host their videos on Yahoo. Like YouTube’s video player, Yahoo’s video player will be embeddable on other sites.
Yahoo is also offering the option of a fixed ad rate said to be 50% or 100% higher than YouTube’s average net ad rate. YouTube averages a $9.68 cost per-thousand impressions in the U.S., according to video company Tubemogul, before revenue sharing.
Yahoo isn’t requiring exclusivity in its contracts so creators can simultaneously upload videos to YouTube and Yahoo. Instead, Yahoo is trying to present revenue terms that would persuade creators to upload a video to Yahoo first.
Read the full article here