John Koetsier wrote a very interesting piece on Venture Beat on how the new look of Google ads is boosting click through rates. Back in March Computer World explained, Google is testing some changes to the way it displays search results, including a tweak to how it presents paid links that could throw off unsuspecting users. Paid links in Google's search results are marked today with a yellow … [Read more...]
Is SEO on the verge of extinction ?
Where is SEO Headed ? Andrew Edwards wrote an article on Click Z asking the question, "Is SEO dead ?" Edwards seems to believe that Google taking away the keyword data makes SEO less valuable as a major support system has been taken away. Edwards points out that it is in the best interest of Google to try to undermine SEO, There is no good reason for Google to stop trying to stamp out SEO, … [Read more...]
Google Wants Your Opinion On How They Should Implement “Right To Be Forgotten”
Google's Advisory Council is asking the public on how they should implement the EU court required "Right to be Forgotten" The question Google is asking is: "How should one person’s right to be forgotten be balanced with the public’s right to know?" ""A recent ruling by the Court of Justice of the European Union found that European law gives people the right to ask search engines … [Read more...]
Yelp Joins The List of Companies Looking to Undo Google – European Union Antitrust Settlement
Yelp would like to see the antitrust settlement between Google and the European Union have a complete overhaul. Yelp has had many things to say about Google over the years and even rebuffed a buyout attempt a few years ago. Greg Sterling wrote a piece on Search Engine Land about Yelp joining others in wanting to see a harsher settlement for Google with the E.U. From the article: Yelp has been … [Read more...]
Xbiz.com Asks Google To Reverse Ban On Advertising For Adult Websites
Alec Helmy President & Publisher of the adult industry publication xBiz.com sent a letter to Google yesterday asking the company to reconsider its "recent decision to no longer accept ads from adult oriented websites" We reported a week ago that Google new policy on advertising for explicit adult terms went into effect which Google announced in early … [Read more...]
Google’s Matt Cutt to take a break
Head of Google web spam Matt Cutts said that he is taking a break and going on leave. Matt certainly does take a lot of abuse defending the Panda and the Penguin and while I am sure he has made a lot of money at Google, it must be a stressful job. Maybe Sergey and Larry could make it easier on him by allowing Google to be a little more transparent and accountable for their actions. Danny … [Read more...]
Google Adult Ad Ban Now In Effect
CNBC is reporting that the Google Advertising Ban on Adult domain names is now in effect. We reported earlier this month that Google was going to impose new restrictions on adult advertising, which some believed amounted almost to a ban on advertising. Today CNBC is reporting that "Google is getting out of the porn advertising business". The changes, which went into effect late Monday, … [Read more...]