Vanessa Fox wrote piece on MarketingLand.com that took a look at the Super Bowl of Search. In the article she started out with how long they have been covering the Super Bowl ads and their correlation to search. "It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching." From the article: So what can we … [Read more...]
Go Daddy BodyBuilder Ad Needed To Hit The Weights Harder
Go Daddy and their Super Bowl ad did not fare too well on Sunday. According to the Admeter on USA Today the bodybuilder ad finished in the bottom five. Dreamworks Need For Speed 1 4.34 GoDaddy Bodybuilder 4 4.04 Sprint Family Plan 3 3.96 Subway Crunch Time 2 3.91 Bud Light Cool Twist 2 3.89 Whas11.com reported that the ad was the lowest rated … [Read more...]
Go Daddy Auctions January Market Report led by Spokes.com
Go Daddy Auctions Market Report January 2014 Go Daddy sold 4386 less domains in January vs the previous month. In total there were 35, 209 sales in January vs 39,595 in December. Last January Go Daddy sold 35,156 in January. The top sale was spokes.com at $40,000 currently resolving to a parked page and was registered in 1995. As usual Online was the most popular keyword, this has been a … [Read more...]
Go Daddy Tightens Security After @N Debacle
In another move related to the social engineering that took place at Go Daddy and allegedly Paypal (Paypal stands by the position they did not give the hijacker anything and that it was a failed attempt) Go Daddy is now changing their security practices. In a tweet on Saturday there was an exchage from the former owner of @N and Go Daddy, he is also a former Go Daddy client as he tweeted … [Read more...]
Go Daddy Statement on the @N Hack
Go Daddy addressed the situation about the @N Twitter user who had his account hacked. https://twitter.com/GoDaddy/statuses/428670993696317440 GoDaddy Statement RE: @N Issue Our review of the situation reveals that the hacker was already in possession of a large portion of the customer information needed to access the account at the time he contacted GoDaddy. The hacker then … [Read more...]
John Turturro Stars In Godaddy Superbowl Ad Where Real Person, Quits Real Job
Actor John Turturro stars in GoDaddy's 1st Half Super Bowl commercial where a real person quits a real job to pursue her passion and start her own business. In what is an historic commercial 'first,' you'll see a real person quit a real job in front of 100-million people! During the big game, see how a gutsy go getter goes from working for someone else to following their dream and turning a … [Read more...]
GigaOM “How GoDaddy plans to become a real tech company for real people”
GigaOm did a very lengthy piece earlier today on Go Daddy and on the maturation process the company has embarked upon to become more of a technology company. Blake Irving certainly has shaken things up with a lot of the focus being on small business. The company has made acquisitions like Locu and will be heavily marketing its new "Get Found" product. GigaOm wrote, The product, which starts … [Read more...]