VTS (formerly View The Space) announced today that they received a $3.3M strategic investment from real estate private equity funds managed by Blackstone (NYSE:BX). The company also announced they have re-branded View…
Category: Branding
Visa Rebrands From 1 Letter .Me Domain to 12 Letter. Com; V.Me To VisaCheckout.com
Visa Intentional has decided to rebrand its new digital wallet product from V.Me to VIsaCheckout.com stating that the name change is going to help the company “a great deal” in helping explain…
It’s All About Branding
Nathan Safran wrote a piece on Search Engine Land that had to do with the branding benefits of search. In his piece entitled, It’s Time For Marketers To Attend To The Branding…
ThoughtSpot.com Acquired On Afternic For $9,500 Last August Raises $30 Million
The domain name Thoughtspot.com sold on Afternic in August 2013 for $9,500. Today Term Sheet is reporting that the company who bought the domain…
ICANN Says Brands Are At Risk of Domain Abuse
Katy Bachman at AdWeek did a piece on ICANN and their statement that brands are at risk of domain abuse. They are warning brands to protect their intellectual property by using the…
New Pizza Chain Spends a Whole $500 To Secure Its Brand, YourPie.com
This is a new pizza chain starting to gain some momentum has now added South Florida to its locations. Your Pie which started in 2008…
LaunchRock Switches From .Com to .Co
LauchRock.co which bills itself as “A Platform For New Startups” has switched its main URL from LaunchRock.com to LaunchRock.co effective July 1, 2013. In a email sent to users, LaunchRock.com announced…