ExoClick is now the fifth largest ad network in the world, today they put out a release claiming to have reached a record 4 billion daily ad impressions. ExoClick has seen rapid growth due to its access to the world’s top 1 million websites and the company’s aggressive expansion into mobile which now accounts for 27% of all ExoClick ad impressions, a significant jump from 19.3% back in August … [Read more...]
Google Adsense Conspiracy a Fake ?
At the end of April we did a post about an ex Google employee and their claims that Google was cheating publishers. Jim Edwards of Business Insider is out with an article on the Google denial and why the conspiracy theory has one giant flaw. From the article: Google recently denied, vehemently, a gossipy conspiracy theory that suggested the search engine was stealing money from web … [Read more...]
U.S. Internet Advertising Surpasses Broadcast TV For the First Time Ever
For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television due to sharp growth in mobile and digital video ads. CNET reported, A 17 percent increase over 2012's results, last year's number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online ad sales. Mobile ads … [Read more...]
Desktop Advertising to Drop $1.4 billion in 2014 as Search becomes more mobile
eMarketer released a report today that estimates desktop advertising to drop by $1.4 billion while mobile search will increase over 82 % in 2014. Of course Google has been talking about this in their earnings reports for the last couple years. This is certainly not great news for domain investors who park their domains, as mobile clicks pay less than desktop clicks. It stands to reason that … [Read more...]
Are The Days Of Outrageously Expensive Super Bowl Commercials Over ?
Avi Dan wrote a piece for Forbes on whether the days of big money ads on Super Bowl Sunday are over. Of course looking at a game that was a blowout makes those people who had an ad running in the fourth quarter cringe. They paid the big bucks for a much smaller audience. Dan wrote in his piece: The CMOs of Audi, Intuit , T-Mobile, Chobani, Kia, Sprint, Heinz, Honda, Chrysler, Microsoft … [Read more...]
Voice Search May Lower Cost Per Click
People have talked about voice search for a long time, many use it on their mobile phone to dictate their query using voice instead of typing. Laurie Sullivan wrote a piece a couple hours ago that could have an effect on people who park domains and generate income from websites that monetize through Google Adsense. The longer phrases spoken in voice search queries create a much closer match. … [Read more...]
ANA Sounds The Alarm: US Tax Proposals Could Kill The Ad Industry & Domain Monetization
Under US tax law, advertisers are allowed to deduct 100% of the amount they spend on advertising on their tax returns. However according to The Association of National Advertisers (ANA), several pieces of legislation are expected to be introduced by House Ways and Means Committee which would require advertising costs to be amortized over three years, rather than deducted in the year the funds … [Read more...]