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GoDaddy should be rolling out new appraisal system soon

Posted on August 10, 2026
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GODADDY Appraisal System

The Castello Brothers posted on X that they were told GoDaddy would be rolling out a new appraisal system. Some still believe none should exist and believe it works against their domain names.

The old system has been on the low side and the Castello Brothers it once cost them a deal.

We shall see what happens. Do you think GoDaddy should just get out of the appraisal business?

GoDaddy informed they begin rolling out their new appraisal system this week.
This is the first time they’ve given me a time frame and we look forward to it.
Being the #1 company in the world, their impact on the public’s perception of domain value cannot be understated. pic.twitter.com/pPqDjXQ4du

— Castello Brothers (@Castello_Bros) August 10, 2026

1 thought on “GoDaddy should be rolling out new appraisal system soon”

  1. High IQ John, the Former Fed says:
    August 17, 2026 at 10:17 am

    “Do you think GoDaddy should just get out of the appraisal business?”

    Yes, it’s beyond stupid and beyond shortsighted. Also, goes without saying, an appalling abomination.

    So so stupid.

    Just felt like checking out TheDomains tonight and glad I did. Literally just recently encountered what GoDaddy is doing for the “appraisal” of some of my best domains – so insane. Incredibly ignorant and uninformed too, unless simply straight up lying, which these days is certainly a main primary possibility too.

    To recap – I started in “domaining” about 25 years ago but over time became 99.9% end user/buyer, which is where I am now. But I like to check domain news and the major blogs and comment in them. I would also still be interested in selling a few, but only for an honest price.

    GoDaddy should stop it, so should Dynadot, and every other registrar doing it. But of course we know it’s 99.9 x 99.9% certain most or all will only double down and never do that.

    It has been harmful and destructive, and while they may think it has helped their own interests – just as Esau sold his birthright for a meal – that is shallow, shortsighted and mistaken.

    It’s tempting to tell you a great secret about how one can sometimes exploit and benefit despite this appalling and abominable status quo they themselves have imposed, however, including also the likes of Estibot, but perhaps another time.

    So much harm to everyone around, including themselves but especially small business owners and investors – especially everyone else. Both Jacob pre-transformation, and Esau.

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