.Art is helping Berlin Art Week 2025 be a little brighter.
Berlin Art Week 2025 isn’t just happening inside galleries — this year, the city itself becomes the exhibition. From September 9–14, more than 567 digital billboards across Berlin’s streets, stations, and landmarks are lit with art instead of ads.
The project, titled TIME TO ART, is a collaboration between multidisciplinary artist Medina Kasimova (www.medina.art), .ART Registry, and Artcrush Gallery, supported by STROËER and BLOWUP MEDIA.
When Screens Become Canvases
Instead of pushing products, Berlin’s screens now radiate with Kasimova’s dreamlike series — Spring, Winter, Flowers,and Depth. Each piece originates from her oil paintings and has been reimagined with generative technology, trained on her canvases and guided by prompts she wrote herself.