Rachel Sterling at Identity Digital published a piece today that delved into new gtlds being on the rise with tech startups. The usage of .com vs new gtlds using data from Y Combinator and Techstars.
Traditional TLDs in Decline, nTLDs on the Rise
A comprehensive analysis of over 4,000 startups from Y Combinator and Techstars (2020–2025 YTD) reveals that:
- nTLD usage has grown 50% in the past five years
- Legacy TLDs, including .com, declined 28%
- By the first half of 2025, 54% of startups used nTLDs for their primary domain
- 2025 trends indicate nTLDs will surpass .com in usage among tech startups
Full article can be read on Identity Digital