Atom.com published a very comprehensive research piece on audience data. They polled consumers and investors in the U.S. and asked them 12 questions. The headline I used here I thought was very interesting. I have written before about a name like Pandora where the .com and .net are both advertised on TV here.
Key takeaways:
- .com domains are the #1 most credible in the eyes of your customers.
- Familiarity varies across alternative extensions: 51% of consumers are familiar with .co domains.
- Tech-employed respondents are more familiar with .io and .ai domains (.io — 77%; .ai — 89%).
- 77% of consumers say trust is damaged when other brands use the same name at a different domain extension.
- 35% of people say the presence of a hyphen impacts trust in a website.
- 77% of consumers consider exact match domains important.
- Add-on words impact trust for 78% of consumers.
- 73% of investors say that a single-English-word domain helps significantly or is a major factor in securing funding.
Read and bookmark the full article here
Most people have no idea what “different domain extension” means.