Jamie Zoch uncovered the acquisition of Max.com as HBO Max will be rebranding to just Max. Escapist Magazine poked fun at the rebranding considering it hilarious.
From the article:
On one hand, okay, it does actually make sense for a streaming service to want to be its own distinct brand and not be tied to any one thing. CBS All Access rebranding as Paramount+ is a decent example of that. On the other hand, the HBO brand is known for award-winning quality, and Max saying, “No, we don’t want to be associated with just that!” is kind of hilarious, especially when the Discovery+ content will be adding a lot of not award-winning content to the service. However, JB Perrette, president and CEO of global streaming and games for Warner Bros. Discovery, attempted to offer a more nuanced take on the topic, per Variety.
Stupid rebrand. HBO is a $100 Billion+ brand KNOWN for quality (as the article stated) — just dumb.
When I think of “Max” as related to entertainment, Cinemax comes to mind , aka “Skinemax”. Lol !!!