I have written about Roman before, the digital health clinic for men. For years they have been advertising on television using GetRoman.com, they do own Roman.co but it forwarded to GetRoman.com.
Roman.com is a developed website with the company running it in business since 1963.
As far back as 2018 they rebranded as Ro. But I have watched plenty of commercials since 2018 where they were using GetRoman.com in their television ads. Over the weekend I noticed a new commercial, there was an emphasis on the Ro in Roman.
Well now it looks like they are using Ro.co as their online destination, GetRoman.com and Roman.co both redirect to Ro.co. Checking out archive.org it looks like the redirect to Ro.co started in November of 2022.
Would you have stayed with the .com or do you like the shorter name?
Although I’m no fan of dot-co, the switch seems to make sense here
Overstock.com tried rebranding to O.co, and it didn’t work, they went back to ads with Overstock.com. They even spent a lot on a superbowl commercial.
I’ve found people do not remember the extension, they’ll go to the dot com by default.
Rebrand to one-word dot-Com is inevitable.
Definitely would have stayed with the .com
Ro.co does not evoke “Roman”.
Absolute nonsense, they will keep getting confusion until they rebrand or buy the .com. Forever chasing their tails.