Teespring is a social e-commerce platform and changed their name to Spring. Namepros member Akos noticed they are transitioning from a .com domain, to a domain hack based on the Nigerian TLD country code .ng.
https://www.spri.ng/blog/spring-is-here
The domain name spring.com is used for a UK job website owned by Adecco Spring UK.
The move to a domain hack is always tricky, some people who are potential customers or users will never get the hack or get confused using it. If I was sure I wanted to go with Spring I would look to Spring.co or Spring.io.
The .io is a developed website and the .co does not resolve.
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A bar/restaurant based in Miami with several locations across the country & was featured on Bar Rescue also uses a domain hack for their primary site
I thought this was a joke.
This will cost them a fortune.
Years back I was using LogMeIn.com and they operated LogMe.in (I Think)…
But because of my uncertainty , I stopped using LogMeIn alltogether
Years ago I sold Minus.com to the same folks operating Min.us for very good money.
Both domain deliver 404 errors now.
I am not sure what conclusion can be drawn other than sell when decent money is on the table =- startups come and go away fast.