So JB Lions mentioned an email that came in today about Jewelry.com changing to Welry.com
“What is Welry? Welry is on a mission to create the digital destination for all things jewelry. As part of the Richline Group, one of the largest jewelry manufacturers in the US, we’re using our long-standing knowledge in the jewelry industry to offer customers the best quality, choice, and guidance.”
Jewelry.com already forwards to Welry.com.
There would certainly be many buyers for Jewelry.com but they might need to hang onto the domain name for awhile.
Jewelry.com has an Alexa ranking of 219,445.
Domain Rating 53
2,882,733 99% dofollow
Yea of course it is a great move, best move ever, no brainer.
Bizarre, I guess this is to do with trademarkability.
Don M says
Of course this great. The reason why is you only have 5 or 10 different ways to spell welry or wellry or welri or welre or wellrey or wellry
or whalery, waleri , waleri. It is an amazing way to confuse the consumer and that is the only person that matters when your naming a new brand.
The real test just ask siri. I give it a D+
Sten Lilliestrom says
Good move. Not being sarcastic. Trademark law is not a foreign comcept based on nothing, indication of source is a lot more than trademarkability. You can’t ”make a name for yourself” on ”jewelry” or was it ”jewellery”.
David J Castello says
Hotels.com and Cars.con would like to have a word with you.
Rick Schwartz says
GREAT MOVE! I haven’t seen a corporate domain-decision this amazing since overstock.com moved to o.co!
I don’t think is comparable to Overstock’s boneheaded move. Probably more comparable to Wayfair’s more several years ago where they changed from EMDs to Wayfair. Their main competitor did the same thing.
It is a strange move (from a domaining POV) but I do not think they will go back either.
Jewel would be the Jewel
even THE-JEWELLERY.COM better than welry
Special .TV says
What does Welry mean?
Branding yourself as Jewelry/Jewellery or Jewelry.com/Jewellery.com might be a problem when you don’t own the .com. When you own the generic .com .org (or other extensions in exceptional cases) and it makes sense, I don’t see how TM is so relevant since you effectively already won the race and are permanently in number 1 spot on the podium.
However, I dislike generics with different English spellings, especially in this case.
In any case, Welry just sounds strange.
They can’t protect the brand in any real way. May also be issues with advertising costs when they have bid on extremely expensive terms that they are also trying to brand on. I would imagine whatever the real reason is (which we will likely never know) they probably though about it a lot.
Cannabis Jobs says
One of the stupidest things I’ve ever seen.
Besides tradmarkability, I suspect international branding/sales played a big part of this rebranding as well: Jewelry is very American as UK and Australia use Jewellery. For non-English speakers, the shorter the names are always better(5 vs 7 characters), especially to Chinese: a 2 syllable word without over-emphasis on the “L” is just easier to pronounce.
Agree, it would definitely be a problem if they were selling a lot overseas.
Bob McGough says
Certainly fails the radio test.
Estibot values jewel.com at $240,000.
GoDaddy values Jewel.com at >$25,000.
I personally have no clue, but somewhere in between those two figures is a deal making much more sense.
I can’t see spending any money on a bizarre word like, what was it again, joolree?