Over the last few years we have published a series The good, the bad and the ugly. Readers have been able to leave their feedback and some companies have reached out over the years and let me know they took the posts to heart.

This year I want to try to change it up a bit and, What they do right and what they do wrong. Focusing in a little deeper to give better feedback to industry participants.

When posting what they do wrong, please give your suggestions on how they could improve upon what they are doing wrong.

Do not take ad hominem or personal cheap shots. Speak about the company and give some background on how long you have been a customer.

Do not use the post as an opportunity to promote your company or a competitor.

Today we focus on EFTY, What do they do right and what do they do wrong?

Other Right/Wrong posts.