Xiaomi Corporation is a Chinese electronics company founded by Lei Jun in 2010 and headquartered in Beijing.
Lox posted a link to a video of the founder of Xiaomi on the importance of domain names.
Kassey Lee added:
Well said, but Xiaomi is not easy to pronounce outside China so it’s not globally oriented. That explains why they shelled out $3.6m to acquire Mi.com as its corporate domain in 2014.