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Perch.com raises $36m rebrands to Orchard without the .com

Posted on January 13, 2020
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Orchard

So here is an interesting rebrand, Perch.com has rebranded to Orchard, the domain they are using is OrchardHomes.com. Perch.com already redirects to OrchardHomes.com.

The company is an iBuyer for those not familiar with what an iBuyer is,

An iBuyer is a real estate investor that uses an automated valuation model (known as an AVM) and other technology to make cash offers on homes quickly. Since they rely on a mountain of data points on comparable home sales, an iBuyer will often purchase homes sight unseen.

https://www.zillow.com/sellers-guide/what-is-an-ibuyer/

Orchard.com is currently parked at Sedo, looks to be being brokered by Dave Evanson and expires in 5 weeks.

The domain is owned by a registrant that owns other gems like Margarita.com, Getaway.com and Holidays.com.

Perch just received $36million in series B funding, so the owner of Orchard.com could be in for a nice payday.

Tip of the cap to Lox

2 thoughts on “Perch.com raises $36m rebrands to Orchard without the .com”

  1. Snoopy says:
    January 13, 2020 at 6:09 am

    Most of their trademarks have all been knocked back. Major misstep.

    http://tsdr.uspto.gov/documentviewer?caseId=sn87798661&docId=OOA20180716212229#docIndex=2&page=1

  2. Observer says:
    January 13, 2020 at 12:49 pm

    Hi Raymond,

    It appears that this was purchased from GoDaddy’s NameFind portfolio:
    https://whoisology.com/orchardhomes.com

    Is there any indication on the price paid?

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