In a post written on Medium, Chase Freo reported that Alto.io is pivoting to Outplay Games.
Chase wrote, this is a complete overhaul of the product and services it is developing. This pivot is taking Outplay Games to an entirely different direction from its last year’s offering of NFT centric tool sets.
These are the types of rebrands that many who are fans of new gtld domains like to see. Moving from a repurposed cctld to a new gtld.
.Com enthusiasts might wonder why they did not pivot to OutplayGames.com? A developed website resides on the .com.
Tip of the cap to Lox
A quick look suggests to me their target market is children. That is those who don’t know companies are supposed to use .COM, and don’t have .COM muscle memory. 🙂
“companies are supposed to use .com”?
Charles, serious question, if these kids grow up knowing .games, .digital, .fun, .shop… then what will be the state of .com in 20-30 years?
I’m not sure that folks will be saying “companies are supposed to use .com” in 20-30 years!
I was saying the same thing you are Matt. Just trying to poke fun at “tradition”.
Yep I’m with you. To all the naysayers, your post to me was further highlighting of the obvious, that future generations will care less about TLD.
“Pivoting” sounds like the last roll of the dice. Probably better to return the remainer of investors money.
Adapt, adjust, pivot is what good businesses do to avoid becoming the next Blockbuster.
You might want to think about pivoting yourself Snoopy.
Thanks for showing up here and giving it your best shot though.
The gTLD Club says
They did not pivot to a “.com” because it would be a longer domain name and they are a “game” company. It is a bright choice.
“.io” has nothing to do with gaming by the way, it is the country code for the “British Indian Ocean Territory”.
All my apologies to “new gTLD haters” 😉
It’s funny because whenever there is obviously positive new G news, those haters disappear! They have nothing to say…
Regarding .io, please note that this ccTLD has been repurposed and also used for web development projects, tech startups, apps, and even web games.
I have always been amazed by .IO’s usage. Never understood it, still don’t. And there it is. My crystal ball no work’ee. 🙂