LittleBean.com A Portland Vegan Ice Cream Company has to rebrand to LittleChickpea.com because Gerber (a Nestle company) has a trademark for Lil’ Beanies. This is a discontinued product line. Willamette Week covered the story.
From the story:
“Our lawyers reached out to theirs and they said they had discontinued the line and had no intention of doing anything with it,” Camden says. So he opened his store and decided to re-apply for the trademark in a year. But Gerber still wouldn’t budge.
“They said they had no intention of using the trademark but they will keep it until it expires,” Camden says. “We don’t have three to four years to wait.”
Tip of the cap to Lox