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TheDomains.com

How To Value Organic Traffic

November 2, 2019 by Raymond Hackney

How to value organic traffic

Dan Fries wrote an interesting article on how to value organic traffic. Dan wrote the article with a slant on valuation as it pertains to a website acquisition.

I think the article can benefit those that own traffic domains in helping to support their asking price. The article should benefit those that build websites too.

From the article:

Valuing organic traffic can be tricky, whether you are looking at your own sites or looking to acquire a new one.

There is a tendency to regard organic traffic as ‘free’, in the sense that you are not paying for each visit, and so it’s often overlooked in budgets for digital marketing.

In addition, organic traffic is often overstated or overestimated when sellers attempt to determine the value of their website.

In this article, I’ll give you a relatively easy way of assessing the monetary value of organic traffic.

So read or bookmark the article for future reading.

Filed Under: Domain Valuation, Web Development, Website Sales

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. Baltimore Directory says

    November 3, 2019 at 8:02 pm

    Organic traffic can be either google searches and social media.

    Unluckily, Google analytic also show web crawler as traffic.


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