Dan Fries wrote an interesting article on how to value organic traffic. Dan wrote the article with a slant on valuation as it pertains to a website acquisition.
I think the article can benefit those that own traffic domains in helping to support their asking price. The article should benefit those that build websites too.
From the article:
Valuing organic traffic can be tricky, whether you are looking at your own sites or looking to acquire a new one.
There is a tendency to regard organic traffic as ‘free’, in the sense that you are not paying for each visit, and so it’s often overlooked in budgets for digital marketing.
In this article, I’ll give you a relatively easy way of assessing the monetary value of organic traffic.