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TheDomains.com

HelloEko.com upgrades to Eko.com for $1.5million

October 22, 2019 by Raymond Hackney

HelloEko.com

Eko describes themselves as a company that delivers cinematic interactive video, empowering participants to make choices that shape stories in real time. Their website is at HelloEko.com.

Variety covered a joint venture between Walmart and Eko.

According to CrunchBase the company has raised $36.5 million.

Eko Technology

Eko technology enables the creation, distribution, measurement, and monetization of streaming interactive media.

Uniregistry announced today they sold Eko.com for $1.5 million in a deal co brokered with Buy Domain Guide, LLC.

Filed Under: Uniregistry

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. Robert Monster says

    October 22, 2019 at 12:41 pm

    This is the true power of a brandable .COM. The appraisal engines will grossly undervalue it but the strategic value is obvious.

    The folks with hyphens and longer variants ultimately wish for the shortest form that offers maximum flexibility for the brand by shortening to its unique root, e.g. “Hello Eko” to simply “Eko”

    Also, the .IO and .AI folks all eventually develop .COM envy.

    So, yes, shortable brandable .coms, with and without hyphens, I like these all day long and will happily buy or finance those who have them but need liquidity sooner rather than later.

    In the meantime, this is a very nice comp!

    • Ethan says

      October 22, 2019 at 8:47 pm

      Not all non-.com users envy.

  2. VR says

    October 22, 2019 at 12:59 pm

    $36.5 m in funding affords you the ability to spend so much on a domain name.

  3. Domo Sapiens says

    October 22, 2019 at 5:55 pm

    still significant almost 5% just in the domain…
    They know the domain value…

    • Snoopy says

      October 22, 2019 at 11:14 pm

      You can just about bet there has been more recent fundraising that hasn’t been announced. The $36million is 4+ years old.

      Another “Eko” (ekohealth.com) announced a $20million raise last month which may have put the pressure on.

  4. TheLegendaryJP says

    October 22, 2019 at 8:04 pm

    But I thought LLL was dead bwahahahahaha

    • Snoopy says

      October 22, 2019 at 11:19 pm

      Nobody is saying dead but the numbers have had a huge drop..

      LLL.com total sales (Source: Namebio.com)

      2017 $15.0 million
      2018 $13.4 million
      2019 $4.4 million

      • Snoopy says

        October 22, 2019 at 11:23 pm

        Sorry, those figures above included all extensions (not just .com).

        LLL.com only (NameBio)

        2017 $11.4 million
        2018 $10.1 million
        2019 $2.6 million

        Add in that $1.5million for Eko.com and that drop in reported sales is likely to be more than 50% this year.


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