Eko describes themselves as a company that delivers cinematic interactive video, empowering participants to make choices that shape stories in real time. Their website is at HelloEko.com.
Variety covered a joint venture between Walmart and Eko.
According to CrunchBase the company has raised $36.5 million.
Eko Technology
Eko technology enables the creation, distribution, measurement, and monetization of streaming interactive media.
Uniregistry announced today they sold Eko.com for $1.5 million in a deal co brokered with Buy Domain Guide, LLC.
This is the true power of a brandable .COM. The appraisal engines will grossly undervalue it but the strategic value is obvious.
The folks with hyphens and longer variants ultimately wish for the shortest form that offers maximum flexibility for the brand by shortening to its unique root, e.g. “Hello Eko” to simply “Eko”
Also, the .IO and .AI folks all eventually develop .COM envy.
So, yes, shortable brandable .coms, with and without hyphens, I like these all day long and will happily buy or finance those who have them but need liquidity sooner rather than later.
In the meantime, this is a very nice comp!
Not all non-.com users envy.
$36.5 m in funding affords you the ability to spend so much on a domain name.
still significant almost 5% just in the domain…
They know the domain value…
You can just about bet there has been more recent fundraising that hasn’t been announced. The $36million is 4+ years old.
Another “Eko” (ekohealth.com) announced a $20million raise last month which may have put the pressure on.
But I thought LLL was dead bwahahahahaha
Nobody is saying dead but the numbers have had a huge drop..
LLL.com total sales (Source: Namebio.com)
2017 $15.0 million
2018 $13.4 million
2019 $4.4 million
Sorry, those figures above included all extensions (not just .com).
LLL.com only (NameBio)
2017 $11.4 million
2018 $10.1 million
2019 $2.6 million
Add in that $1.5million for Eko.com and that drop in reported sales is likely to be more than 50% this year.