As 2019 winds down Zenith Media put together a look at the advertising landscape for 2021. Over half of the global ad spend will be on the Internet, with 27% being spent on television. Magazines will be half of newspaper spending at just 3%.
Sarah Feldman wrote on Statista.com, Zenith estimates that in 2019, global spending will push 4.7 percent of growth, going above the 4 percent forecast previously made. Currently, these forecast-beating strides have been helped along by cross channel growth of online video and social media. Additionally, the United States, Russia, and France have bolstered much of this growth.