Usually it’s a big company going after the little guy but in this TM dispute it’s JetBlue going against JetBlack.
FashionLaw wrote on the dispute between JetBlue and the new ecommerce venture from Walmart.
Jetblue versus Jetblack: those are the two terms at the center of a new lawsuit between JetBlue Airways Corp. and Walmart. The Long Island City, New York-headquartered airline claims that Walmart and its e-commerce company Jet.com are running afoul of the law by “improperly” adopting the “confusingly similar and dilutive” Jetblack trademark for use in connection with the members-only personal shopping and concierge service it launched with Rent the Runway co-founder Jenny Fleiss in 2017.
According to the 53-page trademark infringement suit that JetBlue filed on Friday in a New York federal court, for the past two years, Walmart and Jet.com have been busy filing trademark applications for the word “Jetblack” for use on a wide variety of goods and services – ranging from “retail sales” to “booking activities” – as part of the new shopping venture that combines “the convenience of e-commerce with the customized attention of a personal assistant.”
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