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TheDomains.com

Another example of how automated appraisals miss the mark by a mile

April 25, 2019 by Raymond Hackney

Tonight Sedo sold CasinoEngine.com for $40,000, the Australian company that owned the name since 2003 cashed in big time.

EveryMatrix a company based out of Romania is involved in iGaming and has a product called “Casino Engine”.

EveryMatrix is an independent company offering award-winning software solutions to the iGaming industry.

It was founded in 2008 by a team of innovative and visionary people with the aim to create a fully flexible and tailored software solution for operators whilst working with high-profile iGaming partners. As a leading software supplier in the iGaming industry, our vision has been, and continues to be, to keep developing, improving and striving towards creating market-leading solutions.

Estibot valued the name at < $500 and GoDaddy valued it at $1,974.

The site was developed for some years and then it looked to just be returning errors according to archive.org.

Here is the site back in 2004

Casino Engine

Filed Under: Domain Names, Domain Sales, Domain Tools

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

« Sedo weekly sales led by Yotta.com
Verisign reported net income of $163 million or $1.35 a share »

Comments

  1. Snoopy says

    April 25, 2019 at 1:59 am

    It is not a great name. In this case the automated appraisals are more accurate about its value than the person who bought it. This is more a flukey sale than anything.

    • VR says

      April 25, 2019 at 2:09 am

      If you thought that name value provided by estibot of less than $500 was accurate, I hope you had a few beers. For anyone who knows about casino software or internet gaming, that name was min $5,000.

      • Snoopy says

        April 25, 2019 at 2:34 am

        There is 1 company in the world who uses this term and they came knocking. The name is worth very little because it is meaningless beyond the name of a product by a company called EveryMatrix. Every Google listing is about this company’s product “Casino Engine”, it is not a known keyword term.

        • Ethan says

          April 25, 2019 at 2:48 am

          I’m not sure about how you define “great”. But in my opinion, a domain name does not necessarily need to be a keyword term in order to be great. A brandable term can also be great, if it makes sense in its niche. In this case, both “Every Matrix” and “Casino Engine” are brandable terms.

          Disclaimer: My remark at here does not imply endorsement to betting or gambling.

          • Snoopy says

            April 25, 2019 at 3:24 am

            It’s a $100 name that got $40,000. Great sale but it is not the poster boy for appraisals being wrong.

        • Brad says

          April 25, 2019 at 6:08 am

          Quite a few of the 32,200 exact match results in Google are about other companies offering “casino engine” products. I counted 5 or 6 in the first 4 pages alone. This is much more than a $100 domain.

          • VR says

            April 25, 2019 at 10:33 am

            Exactly one should be embarrassed to say they are a domainer if they think this is a $100 name. Casino Engine has other value, it could be a search engine just for casinos, you know how many there are offline and online?

            Plus Casino is never a $100 name, CasinoChance.com just sold for $10,000 on Sedo a month or so ago. That name is not as good.

          • Snoopy says

            April 25, 2019 at 7:05 pm

            “it could be a search engine just for casinos”

            Who are the obvious buyers? There is only one and they bought it. Thinking up ideas for what it could be used for doesn’t create market demand for a name.

  2. Jons says

    April 25, 2019 at 2:11 am

    Great name and greater price, thx for sharing.

    Cheers

  3. Ethan says

    April 25, 2019 at 2:36 am

    I’m not surprised that the bots still cannot accurately predict the prices. After all, it’s up to the seller to determine the price.

    Those that keep relying on the bots don’t seem to have a clue about what they are doing.

    • Mohamed says

      May 2, 2019 at 6:18 am

      Exactly

  4. Anunt says

    April 25, 2019 at 3:40 am

    i agree with snoop dog
    it’s a $100 name that got $40k.

    i know a guy making million dollars a week profit who has installed casino software in gaming machines

    but the domain name casinoengine is worth less than $500…the appraisals are correct.

    • Ethan says

      April 25, 2019 at 3:47 am

      It’s “your opinions” that it’s a $100 name.

      • VR says

        April 25, 2019 at 10:33 am

        Exactly Ethan there is no cure for stupid.

  5. John says

    April 25, 2019 at 7:45 am

    Estibot still couldn’t make up its mind about the $12 million crypto.com last month:

    https://imgur.com/gallery/0LNonIJ

  6. Alex Verdea says

    April 25, 2019 at 11:20 am

    If you think like a peanut then you will get paid peanuts, fly coach where they feed you pretzels, peanuts and bullshit.

    CasinoEngine.com or most CasinoKeywords.com would be priced at FIVE figures by me, cuz I am allergic to peanuts 😉

    That’s my 2 cents for today.

    @AlexVerdea

  7. Adam says

    April 25, 2019 at 11:29 am

    Francois and Snoopy are 2 smart and successful domainers. . . their opinions have some value.
    An appraisal system is never going to be accurate for the millions of random chance occurrences like this.
    A willing buyer with deep pockets and seller who bled it out of them is not a predictable event.

    2 words (positive meanings and sensible) combos like this (barring the gambling niche) are selling for $500-2500 on the drops nowadays (because the supply of good names on drops is dwindling) and you’d roll the dice to get 2500-5k on a typical day of retail side in most circumstances, but because it’s “casino” and these guys have deep pockets most people 10x all the values above and hope for the best.

    The seller played a good hand on this and called the bluff. Good ol fashion blood letting here.

  8. Ronald Smith says

    April 25, 2019 at 12:21 pm

    I don’t think there is a Francois posting here, did you mean Anunt Adam? Anyone who thinks casino engine is a $100 name is stupid, no other way to say it. Snoopy was relevant what 2005?

    Just a quick look at Name Bio

    casinoguide.com 75,000 USD
    casinoroyale.com 50,000 USD
    casinoengine.com 40,000 USD
    casinofloor.com 32,500 USD
    casinonyc.com 27,300 USD
    casinocruises.com 25,000 USD
    casinobonuses.com 23,100 USD
    casinodeauville.com 20,000 USD
    casinoforum.com 18,001 USD
    casinoforum.com 15,300 USD
    casinoskandal.com 13,750 USD
    casinousa.com 13,311 USD
    casino-casino.com 11,560 USD
    casino24.com 11,224 USD
    casinoturbo.com 11,000 USD
    casinochance.com 10,000 USD
    casinodeals.com 10,000 USD
    casinojeux.com 10,000 USD

    • Snoopy says

      April 25, 2019 at 7:25 pm

      There is 107,000 registered .com domains with “casino” in them. 784 have been reported as sold in the last 15 years and the only one above 5 figures was casino.com itself.

      That sales rate is around 1 in 2000 every year, so like every other keyword a lot of money is being wasted here on renewals. I doubt the sales rate or prices are any better than non gambling domains.

      • Brad says

        April 26, 2019 at 12:53 pm

        Names don’t have to have “casino” in them to be gaming related… “bet”, “betting”, “gaming”, “odds”, “poker”, “slots”, “bingo”, “sportsbetting”, etc. etc. means the industry as a whole sucks up a lot more domains than just those with casino in them and gaming companies love to horde domains. I’ve been in the gaming industry for 20 years. I actually worked as a designer for the marketing company the brokered the casino.com deal and then I worked for the owners of casino.com after that.

  9. Mark Thorpe says

    April 25, 2019 at 1:09 pm

    CasinoEngine.com selling for $40k is an end-user price. Casino domains also sell well anyway.
    I would of priced CasinoEngine.com at low-to-mid 5 figures ($20-30k range), so I wouldn’t of been too far off of the sale price.
    I own InsuanceEngine.com and I have it listed for sale at $19k.

    • Mark Thorpe says

      April 25, 2019 at 1:11 pm

      InsuranceEngine.com not InsuanceEngine.com

  10. yermom says

    April 25, 2019 at 1:10 pm

    name valuations are trash, sorry
    actually, i hope people use them, because they pass up the good names that aren’t getting valuated correctly. so, almost all of them. i score $11 names and flip them for 100x to 1000x

  11. David says

    April 25, 2019 at 2:04 pm

    Very strange to see a sale price this high for a mediocre domain. But goes to show that casino domains in general hold high value. Would be interesting to generate a post where sellers can showcase what they have for casino domains.

  12. Jordi Gasull says

    April 25, 2019 at 3:37 pm

    I also do not take into account automated appraisals, but I read about Nameworth()com (yes, anbother domain valuation site) and their estimation for casinoengine.com is $4,450. Not even near the price sold but higher than estibot or Godaddy. I am not related with Nameworth.

  13. steve says

    April 27, 2019 at 4:01 pm

    So how much is CasinoEngine.com worth?
    40 K – end of story.
    Are the domain appraisal bots flawed?
    Yes, and the domain sellers believe the appraisals are too low, and the buyers believe they’re too high.
    I’m surprised a more accurate tool for domain appraisals hasn’t been developed? In real estate, Zillow’s Zestimate is about 6% off per sales, and RedFin’s is 2% off.
    The domain appraisal tools need many more data sets.

  14. jose says

    May 3, 2019 at 9:55 pm

    it’s not a $100 domain neither a $40k domain. neither it is a good example of automated domain appraisals failure.

    i would price it at $15k and call it a good day.


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