Tonight Sedo sold CasinoEngine.com for $40,000, the Australian company that owned the name since 2003 cashed in big time.
EveryMatrix a company based out of Romania is involved in iGaming and has a product called “Casino Engine”.
EveryMatrix is an independent company offering award-winning software solutions to the iGaming industry.
It was founded in 2008 by a team of innovative and visionary people with the aim to create a fully flexible and tailored software solution for operators whilst working with high-profile iGaming partners. As a leading software supplier in the iGaming industry, our vision has been, and continues to be, to keep developing, improving and striving towards creating market-leading solutions.
Estibot valued the name at < $500 and GoDaddy valued it at $1,974.
The site was developed for some years and then it looked to just be returning errors according to archive.org.
Here is the site back in 2004
Snoopy says
April 25, 2019 at 1:59 amIt is not a great name. In this case the automated appraisals are more accurate about its value than the person who bought it. This is more a flukey sale than anything.
VR says
April 25, 2019 at 2:09 amIf you thought that name value provided by estibot of less than $500 was accurate, I hope you had a few beers. For anyone who knows about casino software or internet gaming, that name was min $5,000.
Snoopy says
April 25, 2019 at 2:34 amThere is 1 company in the world who uses this term and they came knocking. The name is worth very little because it is meaningless beyond the name of a product by a company called EveryMatrix. Every Google listing is about this company’s product “Casino Engine”, it is not a known keyword term.
Ethan says
April 25, 2019 at 2:48 amI’m not sure about how you define “great”. But in my opinion, a domain name does not necessarily need to be a keyword term in order to be great. A brandable term can also be great, if it makes sense in its niche. In this case, both “Every Matrix” and “Casino Engine” are brandable terms.
Disclaimer: My remark at here does not imply endorsement to betting or gambling.
Snoopy says
April 25, 2019 at 3:24 amIt’s a $100 name that got $40,000. Great sale but it is not the poster boy for appraisals being wrong.
Brad says
April 25, 2019 at 6:08 amQuite a few of the 32,200 exact match results in Google are about other companies offering “casino engine” products. I counted 5 or 6 in the first 4 pages alone. This is much more than a $100 domain.
VR says
April 25, 2019 at 10:33 amExactly one should be embarrassed to say they are a domainer if they think this is a $100 name. Casino Engine has other value, it could be a search engine just for casinos, you know how many there are offline and online?
Plus Casino is never a $100 name, CasinoChance.com just sold for $10,000 on Sedo a month or so ago. That name is not as good.
Snoopy says
April 25, 2019 at 7:05 pm“it could be a search engine just for casinos”
Who are the obvious buyers? There is only one and they bought it. Thinking up ideas for what it could be used for doesn’t create market demand for a name.
Jons says
April 25, 2019 at 2:11 amGreat name and greater price, thx for sharing.
Cheers
Ethan says
April 25, 2019 at 2:36 amI’m not surprised that the bots still cannot accurately predict the prices. After all, it’s up to the seller to determine the price.
Those that keep relying on the bots don’t seem to have a clue about what they are doing.
Mohamed says
May 2, 2019 at 6:18 amExactly
Anunt says
April 25, 2019 at 3:40 ami agree with snoop dog
it’s a $100 name that got $40k.
i know a guy making million dollars a week profit who has installed casino software in gaming machines
but the domain name casinoengine is worth less than $500…the appraisals are correct.
Ethan says
April 25, 2019 at 3:47 amIt’s “your opinions” that it’s a $100 name.
VR says
April 25, 2019 at 10:33 amExactly Ethan there is no cure for stupid.
John says
April 25, 2019 at 7:45 amEstibot still couldn’t make up its mind about the $12 million crypto.com last month:
https://imgur.com/gallery/0LNonIJ
Alex Verdea says
April 25, 2019 at 11:20 amIf you think like a peanut then you will get paid peanuts, fly coach where they feed you pretzels, peanuts and bullshit.
CasinoEngine.com or most CasinoKeywords.com would be priced at FIVE figures by me, cuz I am allergic to peanuts 😉
That’s my 2 cents for today.
@AlexVerdea
Adam says
April 25, 2019 at 11:29 amFrancois and Snoopy are 2 smart and successful domainers. . . their opinions have some value.
An appraisal system is never going to be accurate for the millions of random chance occurrences like this.
A willing buyer with deep pockets and seller who bled it out of them is not a predictable event.
2 words (positive meanings and sensible) combos like this (barring the gambling niche) are selling for $500-2500 on the drops nowadays (because the supply of good names on drops is dwindling) and you’d roll the dice to get 2500-5k on a typical day of retail side in most circumstances, but because it’s “casino” and these guys have deep pockets most people 10x all the values above and hope for the best.
The seller played a good hand on this and called the bluff. Good ol fashion blood letting here.
Ronald Smith says
April 25, 2019 at 12:21 pmI don’t think there is a Francois posting here, did you mean Anunt Adam? Anyone who thinks casino engine is a $100 name is stupid, no other way to say it. Snoopy was relevant what 2005?
Just a quick look at Name Bio
casinoguide.com 75,000 USD
casinoroyale.com 50,000 USD
casinoengine.com 40,000 USD
casinofloor.com 32,500 USD
casinonyc.com 27,300 USD
casinocruises.com 25,000 USD
casinobonuses.com 23,100 USD
casinodeauville.com 20,000 USD
casinoforum.com 18,001 USD
casinoforum.com 15,300 USD
casinoskandal.com 13,750 USD
casinousa.com 13,311 USD
casino-casino.com 11,560 USD
casino24.com 11,224 USD
casinoturbo.com 11,000 USD
casinochance.com 10,000 USD
casinodeals.com 10,000 USD
casinojeux.com 10,000 USD
Snoopy says
April 25, 2019 at 7:25 pmThere is 107,000 registered .com domains with “casino” in them. 784 have been reported as sold in the last 15 years and the only one above 5 figures was casino.com itself.
That sales rate is around 1 in 2000 every year, so like every other keyword a lot of money is being wasted here on renewals. I doubt the sales rate or prices are any better than non gambling domains.
Brad says
April 26, 2019 at 12:53 pmNames don’t have to have “casino” in them to be gaming related… “bet”, “betting”, “gaming”, “odds”, “poker”, “slots”, “bingo”, “sportsbetting”, etc. etc. means the industry as a whole sucks up a lot more domains than just those with casino in them and gaming companies love to horde domains. I’ve been in the gaming industry for 20 years. I actually worked as a designer for the marketing company the brokered the casino.com deal and then I worked for the owners of casino.com after that.
Mark Thorpe says
April 25, 2019 at 1:09 pmCasinoEngine.com selling for $40k is an end-user price. Casino domains also sell well anyway.
I would of priced CasinoEngine.com at low-to-mid 5 figures ($20-30k range), so I wouldn’t of been too far off of the sale price.
I own InsuanceEngine.com and I have it listed for sale at $19k.
Mark Thorpe says
April 25, 2019 at 1:11 pmInsuranceEngine.com not InsuanceEngine.com
yermom says
April 25, 2019 at 1:10 pmname valuations are trash, sorry
actually, i hope people use them, because they pass up the good names that aren’t getting valuated correctly. so, almost all of them. i score $11 names and flip them for 100x to 1000x
David says
April 25, 2019 at 2:04 pmVery strange to see a sale price this high for a mediocre domain. But goes to show that casino domains in general hold high value. Would be interesting to generate a post where sellers can showcase what they have for casino domains.
Jordi Gasull says
April 25, 2019 at 3:37 pmI also do not take into account automated appraisals, but I read about Nameworth()com (yes, anbother domain valuation site) and their estimation for casinoengine.com is $4,450. Not even near the price sold but higher than estibot or Godaddy. I am not related with Nameworth.
steve says
April 27, 2019 at 4:01 pmSo how much is CasinoEngine.com worth?
40 K – end of story.
Are the domain appraisal bots flawed?
Yes, and the domain sellers believe the appraisals are too low, and the buyers believe they’re too high.
I’m surprised a more accurate tool for domain appraisals hasn’t been developed? In real estate, Zillow’s Zestimate is about 6% off per sales, and RedFin’s is 2% off.
The domain appraisal tools need many more data sets.
jose says
May 3, 2019 at 9:55 pmit’s not a $100 domain neither a $40k domain. neither it is a good example of automated domain appraisals failure.
i would price it at $15k and call it a good day.