David Kushner is out with a new book titled, “The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise.”
The book takes a look at the battle for Sex.com between Gary Kremen of Match.com fame and Stephen Michael Cohen.
Fast Company published an excerpt from the book today, it’s a pretty good read and will help you determine if you want to read the book.
From the excerpt:
If there was one thing he learned from the porn business, it was “how to get your eye”–how to grab people’s attention and get them to spend money. Solar installers were failing miserably on both counts. Their presentations were unattractive, and their price points intimidating. “Installers are guys with trucks. They’re guys with ladders,” as Kremen told Mother Jones. “They’re not sophisticated marketers.” Buying solar panels, Kremen thought, should be as easy as buying a car: Why not just create an easy way for the average person to finance going solar?