Back in 2015 SelfieSticks.com sold on NameJet for $29,100 and today it closed at $8,200. The seller took a 71% loss on the domain name. The domain was held for just over 4 years.
But now let’s look at the timing of the purchase and the trend or fad that is the selfie stick.
The domain name was won at auction on NameJet in January of 2015. The term selfie sticks started to gather steam in terms of popularity according to Google Trends. Over the last 4 years the story has changed.
It’s one of the tricky things with buying a product name that quickly becomes a fad. When it goes out of style the value of the domain name follows suit.