A few years ago there were some that liked to spread the narrative that apps would make domain names less valuable, possibly obsolete.
There is not as much talk about that scenario over the last couple years. Josh Metnick forwarded me an article about how Lance Ng sees mobile apps actually becoming obsolete.
From an article on Medium Ng writes:
In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code.
He went on to make this his top highlight from the article:
The truth is, unless you are a major retailer or content publisher that needs to sell or deliver to customers frequently, all you really need is a mobile-friendly website. If information is all people want, they’re going to Google it in a browser.
You can read the whole article here