Where will one of the best names at auction in 2018 close?

Posted on November 4, 2018

One of the best domains at no reserve, public auction this year at GoDaddy is running currently.

Lane.com, this is a public auction. I live in Philadelphia and a local retailer for many years was a company called Charming Shoppes out of Bensalem. The company was founded in 1940 and was acquired by Ascena Retail Group, the parent company of DressBarn, in 2012 for $900 million in a combination of cash on hand and $325 million of borrowings from credit facilities.

One of the most popular brands owned by Charming Shoppes is Lane Bryant, a company they acquired back in 2001. So I imagine they acquired the name with the acquisition. The name has been private since 2015 but the nameservers are the same they have been for many years back when Charming Shoppes showed in the whois.

The name is held at Network Solutions not GoDaddy for those thinking of bidding.

Currently the auction is at $3,550 with two bids, looks like there was a $3,500 that was pushed to auction. There is no reserve.

The auction closes 11/10.

Leave a guess in the comments from now til Monday at 12 pm Eastern time, person closest to the closing price wins $25.

Rules:

  • Use a real email address with your comment, that’s how you will be paid.
  • No I will not send it somewhere else, you will be paid via Paypal, no paypal you can’t win, (yes I know Bitcoin exists, this is free money, stop complaining).
  • Only 1 bid per person.
  • If the auction does not close, the closest guess winner is void.
  • It’s your responsibility to make sure someone did not bid the same amount you did, before you did. Your bid will not count if it’s a duplicate.

There are so many people on Namepros who claim they have low to mid six figure budgets for a premium one word name, so we will see if people actually bid this up high.

UPDATE: After hitting $35,001 the auction team closed the auction. I reached out to Joe Styler and he said

team was probably suspicious  and started looking into it more deeply for verification and it didn’t wind up passing in the end.

 

35 thoughts on “Where will one of the best names at auction in 2018 close?”

  2. A couple minutes after the article was published a couple bids came in, currently at $4,050.

    1. Ray, I helped someone get set up over at Epik with a domain that illustrates the degree of a radio test problem with this domain before. It’s still a good domain, but Rick is right below (and me, lol).

  6. Which bid will win tho?
    The one who nails the price when the auction closes, or the real price for what GD will sell it after the defaults are hitting?

    My guess is winning bid: $75k
    Sales price after cleared shill bids and defaults: $42k

  12. I don’t even like the domain.
    I don’t see the value that others see in it other than it’s 4 letters and a word.
    I think FastLane or ExpressLane would have more meaning, would be more desirable and would be more valuable. But good luck to all bidders.

    1. Thanks for chiming in, Rick. I was literally scrolling down with the intention of doing roughly the same thing when I just saw your post, but I was also a bit reluctant because of so many people’s mindless prejudice, bias and misguided groupthink. As you have well pointed out with your examples there, this is another classic example where loooooooooonger is much better, more desirable and more valuable than shorter. In fact, by itself it also has some radio test issues until it’s seen. Some day I may also point out the three word .com that’s easily worth nine figures but still not today.

    2. I see the value as a first name Rick, that it could be a solid name for a start up business, dealing in AI or a chatbot or something like that. Usually don’t see auctions like this with no reserve. Either way people get to guess at an auction close and win $25.

  13. If you are from Philly…then it has to be Lane Johnson.

    From the world champion Philadelphia Eagles.

  20. This domain illustrates how brainwashed and short-sighted (pun intended) people are about domain length vs. quality, and out of touch with a real world end user perspective vs. “domaining” myopia when it comes to assessing and discerning value.

    1. I think for a no reserve on a name of this quality, and it is a first name, which I think can be branded to build a business. It’s not a 7 to 9 figure name agreed.

    2. Yeah your the truth keep on preaching. Nobody in the real world cares what you think about value.

      1. Ok this is not a discussion thread, it’s a guess the close thread.

        If you are making a guess and sharing your thoughts on the value of the name fine, but to be discussing whether other people have value. Here is a newsflash no one outside of domaining cares what anyone inside of domaining thinks when it comes to price.

Comments are closed.