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TheDomains.com

Where will one of the best names at auction in 2018 close?

November 4, 2018 by Raymond Hackney

One of the best domains at no reserve, public auction this year at GoDaddy is running currently.

Lane.com, this is a public auction. I live in Philadelphia and a local retailer for many years was a company called Charming Shoppes out of Bensalem. The company was founded in 1940 and was acquired by Ascena Retail Group, the parent company of DressBarn, in 2012 for $900 million in a combination of cash on hand and $325 million of borrowings from credit facilities.

One of the most popular brands owned by Charming Shoppes is Lane Bryant, a company they acquired back in 2001. So I imagine they acquired the name with the acquisition. The name has been private since 2015 but the nameservers are the same they have been for many years back when Charming Shoppes showed in the whois.

The name is held at Network Solutions not GoDaddy for those thinking of bidding.

Currently the auction is at $3,550 with two bids, looks like there was a $3,500 that was pushed to auction. There is no reserve.

The auction closes 11/10.

Leave a guess in the comments from now til Monday at 12 pm Eastern time, person closest to the closing price wins $25.

Rules:

  • Use a real email address with your comment, that’s how you will be paid.
  • No I will not send it somewhere else, you will be paid via Paypal, no paypal you can’t win, (yes I know Bitcoin exists, this is free money, stop complaining).
  • Only 1 bid per person.
  • If the auction does not close, the closest guess winner is void.
  • It’s your responsibility to make sure someone did not bid the same amount you did, before you did. Your bid will not count if it’s a duplicate.

There are so many people on Namepros who claim they have low to mid six figure budgets for a premium one word name, so we will see if people actually bid this up high.

UPDATE: After hitting $35,001 the auction team closed the auction. I reached out to Joe Styler and he said

team was probably suspicious  and started looking into it more deeply for verification and it didn’t wind up passing in the end.

 

Filed Under: Domain Auctions, Domain Names, Domain Sales

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. GrabFlip says

    November 4, 2018 at 3:27 am

    $80000

  2. Raymond Hackney says

    November 4, 2018 at 3:29 am

    A couple minutes after the article was published a couple bids came in, currently at $4,050.

    • John says

      November 4, 2018 at 12:33 pm

      Ray, I helped someone get set up over at Epik with a domain that illustrates the degree of a radio test problem with this domain before. It’s still a good domain, but Rick is right below (and me, lol).

  3. Akos says

    November 4, 2018 at 3:29 am

    I’ll guess $110,000.

  4. Imran says

    November 4, 2018 at 4:02 am

    40000

  5. Jad says

    November 4, 2018 at 4:12 am

    99999

  6. Richard says

    November 4, 2018 at 4:15 am

    Which bid will win tho?
    The one who nails the price when the auction closes, or the real price for what GD will sell it after the defaults are hitting?

    My guess is winning bid: $75k
    Sales price after cleared shill bids and defaults: $42k

  7. Pritam Obi says

    November 4, 2018 at 4:18 am

    $98000

  8. NAEEM AHMED RANA says

    November 4, 2018 at 4:18 am

    $100,000

  9. Jamie says

    November 4, 2018 at 6:30 am

    The auction seems fishy to me!

  10. Shimmy says

    November 4, 2018 at 8:41 am

    $76500 would be my guess

  11. Greenjobs says

    November 4, 2018 at 8:54 am

    $56,800

  12. Rick Schwartz says

    November 4, 2018 at 8:56 am

    I don’t even like the domain.
    I don’t see the value that others see in it other than it’s 4 letters and a word.
    I think FastLane or ExpressLane would have more meaning, would be more desirable and would be more valuable. But good luck to all bidders.

    • John says

      November 4, 2018 at 12:11 pm

      Thanks for chiming in, Rick. I was literally scrolling down with the intention of doing roughly the same thing when I just saw your post, but I was also a bit reluctant because of so many people’s mindless prejudice, bias and misguided groupthink. As you have well pointed out with your examples there, this is another classic example where loooooooooonger is much better, more desirable and more valuable than shorter. In fact, by itself it also has some radio test issues until it’s seen. Some day I may also point out the three word .com that’s easily worth nine figures but still not today.

    • Raymond Hackney says

      November 4, 2018 at 2:47 pm

      I see the value as a first name Rick, that it could be a solid name for a start up business, dealing in AI or a chatbot or something like that. Usually don’t see auctions like this with no reserve. Either way people get to guess at an auction close and win $25.

    • VR says

      November 4, 2018 at 2:55 pm

      Outside of yourself Rick, I doubt any of the other posters have a name of better quality.

  13. Paul says

    November 4, 2018 at 9:33 am

    If you are from Philly…then it has to be Lane Johnson.

    From the world champion Philadelphia Eagles.

  14. Harry L Shields says

    November 4, 2018 at 10:13 am

    $52,725.00

  15. Uknowledge says

    November 4, 2018 at 11:57 am

    $141195

  16. John says

    November 4, 2018 at 12:12 pm

    Ditto on Rick above.

  17. Todd says

    November 4, 2018 at 12:35 pm

    68000

  18. BullS says

    November 4, 2018 at 2:08 pm

    $128,888.88

    not a good domain name

  19. Darko says

    November 4, 2018 at 2:21 pm

    $55000

  20. John says

    November 4, 2018 at 2:26 pm

    This domain illustrates how brainwashed and short-sighted (pun intended) people are about domain length vs. quality, and out of touch with a real world end user perspective vs. “domaining” myopia when it comes to assessing and discerning value.

    • Raymond Hackney says

      November 4, 2018 at 2:45 pm

      I think for a no reserve on a name of this quality, and it is a first name, which I think can be branded to build a business. It’s not a 7 to 9 figure name agreed.

    • Domain says

      November 4, 2018 at 2:58 pm

      Yeah your the truth keep on preaching. Nobody in the real world cares what you think about value.

      • Raymond Hackney says

        November 4, 2018 at 3:03 pm

        Ok this is not a discussion thread, it’s a guess the close thread.

        If you are making a guess and sharing your thoughts on the value of the name fine, but to be discussing whether other people have value. Here is a newsflash no one outside of domaining cares what anyone inside of domaining thinks when it comes to price.

  21. whatever says

    November 4, 2018 at 2:56 pm

    27500

  22. NJ says

    November 4, 2018 at 3:07 pm

    $78,999 for me….works as a first or last name, some stupid people in the domain bizzzz.

  23. Jay Thomas says

    November 4, 2018 at 4:49 pm

    I’ll guess $55,555

  24. Sigma says

    November 4, 2018 at 6:11 pm

    $19,999

  25. Tom Shanahan says

    November 4, 2018 at 9:46 pm

    $41,796

  26. H says

    November 5, 2018 at 5:43 am

    $210 000

    Although there is a chance the auction is fake.

  27. fizz says

    November 5, 2018 at 9:31 am

    59,234

  28. Lewis Johnson says

    November 5, 2018 at 10:31 am

    It will sell for 7,250


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