From the article:
In December 2014, the French State opposed the application based on its figurative international registration for ‘France’ (number 1032440) where the word appears underneath an image of the Eiffel Tower, with a French flag in the middle of the Tower.
The country claimed there would be a likelihood of confusion with its earlier mark, registered in 2010.
In October 2015—by which point the rights to the ‘France.com’ application had been transferred from Frydman to France.com, Inc, a US company founded by Frydman—the European Union Intellectual Property Office’s (EUIPO) Opposition Division rejected the opposition, prompting the French State to appeal.
You can read the full article to read each ruling the EU courts made.
Tip of the cap to Namepros member Jahe