Namepros member DrewWash posted he sold a domain for a 300% profit and considered it a failure. I think he did well, he could have done a bit better but nothing like a failure.
Opened my email this afternoon to news that an ACH payment has been made on one of my domains. My initial thought was that it was a scam and I deleted the email.
Scrolling a little further down I see an email from SEDO reporting that sold one of my domains at the Buy Now price.
I was a little excited, but also confused. Only a small handful of our domains have a Buy Now price.
Scrolling down I see the domain OurSong.com.
- Sold for $6800
- Price paid $1850 in ~ 2012
I understand that some might consider this a victory. It was not. It was a failure.
I would have never accepted an offer for $6800 on OurSong.com.
I value OurSong.com at around $22,000. Estibot appraises it around $74,000.
It turns out that one night, likely after having a couple drinks, I decided to set some Buy Now prices on domains in hopes of liquidating a few of them. A horrible mistake.
While selling domains was a great idea at that point, selling OurSong.com no longer made sense. The needs of our business changed.
After logging into SEDO to provide the Auth Code I promptly took a look at my Buy Now prices and deleted them or increased them.
Ultimately a Buy Now price is set at a point in time. But the need and desire of my business had changed.
Advice check your Buy Now Prices and see if you think it is correct.