The domain name iPets.com closed at $12,777 on NameJet on Friday. This was the top close across all platforms on Friday according to Namebio.
While some might think wow nice price! The domain actually sold for much more back in 2008. iPets.com sold for $75,000 on Afternic.
The buyer was Cambridge Mass based Virtual Goods Market, which also operated as Viximo.
From Crunchbase:
Viximo is a social application and gaming platform for social networks and game developers to market their products.
Viximo was acquired in 2016 by Pocket Games for $3.5 million.
The domain never even updated it’s nameservers for the past decade, it remained at:
Name Server: CUSTOMER.BUYDOMAINS.COM Name Server: CUSTOMER2.BUYDOMAINS.COM
The domain was probably never needed and got lost in the takeover shuffle. So a decade later a difference of $62,223.
Good story. Good find.
I name activity over the last 5 years is interesting to look at . There’s still some sales going on. Like istyle.com recently at drop catch : https://namebio.com/?s==cDNzETMxcTM
Its a business law, 10% of employees do most of the work. When a new company thrives it generally does go downward in a few short years, those hard working few leave, leaving the company with a majority of useless workers, no joke. The fact this name got lost in a shuffle and cost the company a small fortune in the end is not shocking, likely a lost employee and no one watching.