Many in the business know the story of Nissan.com, the large multinational car company wanted Nissan.com from it’s owner Uzi Nissan.
Jalopnik.com wrote an excellent piece on the history of the dispute and how it affected the life of Uzi Nissan. The story is food for thought if you could or would take on a large multinational over a domain name. Of course people love to comment, “F them” or “I will do whatever it takes.” Even though Uzi prevailed in the legal realm it cost him quite a lot. It was really a pyrrhic victory for Uzi Nissan.
You always to ask yourself, “Is the juice worth the squeeze?”
From the article:
A Weary Victory
The legal battle ultimately took eight years, and, according to Uzi, had cost him and his family nearly $3 million. It’s no surprise that he feels like he never quite prevailed.
“Who the hell wants to buy a computer from a company that’s in a lawsuit with a giant like Nissan Motor?” he said. “I would have let it go first day if I knew what I would have to go through, and what it would do to me and my family,” Uzi told Jalopnik. “I was driven 99.9 percent out of business.”