Escrow.com made an announcement they deemed their biggest announcement ever. They are starting a public beta for their API.
The key component from my perspective was they said the following:
Built by developers, for developers, any business can integrate the safety and security of escrow payments to their platform as simple as common payment methods such as Stripe or Paypal.
If the integration is simple I think they will see high adoption rates from websites that do ecommerce. Most websites integrate Paypal, so if this is easy it will be a winner.
“This means that there are no chargebacks, ever”. Will appeal to everyone.